Songhua River Rice Araisa Afifi by 33 and Branding Co., Ltd.

Songhua River Rice Araisa Afifi by 33 and Branding Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2020

Songhua River Rice Araisa Afifi

by 33 and Branding Co., Ltd.

Client: Sourceage

A' Design Award Ario Winner in Afifi Category

40,601

Verified Award Winner

Verify Award Status for #89941

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songhua River Rice Araisa Afifi

Songhua River Rice, o se araisa maualuga-maualuga aisa oloa i lalo SOURCEAGE Food Group. A o agaʻi mai le faʻaaliga masani a Saina - ua latalata mai le faʻataʻamilosaga o le Spring, latou te mamanuina e ala i se oloa araisa e matagofie a afifi e fai ma meaalofa i tagata faatau o le Spring Festival meaalofa, ma o le aotelega o le mamanu e tatau ona toe taʻua le siosiomaga faʻafiafia o le Spring Festival, e faʻamamaina ai le masani ai aganuu a Saina aganuu. ma le manuia manuia.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Songhua River Rice Araisa Afifi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Songhua River Rice Araisa Afifi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Songhua River Rice Araisa Afifi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensions & Packaging: Width 210mm x Depth 40mm x Height 160mm
Tags: Package，China，Rice，Food，Festival，Cultural
Production Technology: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Design Challenge: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Research: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiration: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Project Duration: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Operation Flow: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patents: Copyrights belong to 33 and branding, 2019.
Team Members: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Image Credits: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.