Nudus Meaai Mamai by Angela Spindler is a highly esteemed winner of the very prestigious 2020 A' Design Award Auro in Mamanu Afifi Competition Category.

AuroAfifi· 2020

Nudus Meaai Mamai

by Angela Spindler

Client: Depot Creative

A' Design Award Auro Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #92526

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Nudus Meaai Mamai

O le afifiina mo le kamupani amata o lo'o fa'aalia ai nei fualaau 'aina suamalie ma fuala'au meataalo lelei filosofia lelei ma malie malie. O lo latou itu e ese ai, e fai mai fasi fualaau 'aina ma fualaau faisua, fa'amago i le ea, e leai se mea e fa'aopoopoina - o le mea lea o le & #039 ;e le lavalavā& #039; manatu. E ui lava o le lanu uliuli o se filifiliga malosi ma le masani ai mo le maketi o meaʻai maloloina, na filifilia e le lala sooupu e faʻaalia ai le olaola o le oloa ma tuʻuina atu i ai le alaga fata faaopoopo. O le ata e pu'eina le oloa a'o le'i fa'amagoina ma pe a uma ona fa'amagoina e fa'aalia ai le lelei o le fua e pei ona fuafuaina e le natura.

The Recognition

About the A' Design Award Auro

O le A' Design Award Auro na manumalo ai Nudus Meaai Mamai, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Nudus Meaai Mamai e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Nudus Meaai Mamai e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged.
Dimensions & Packaging: Size: 12.5cm wide by17cm high
Tags: Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
Production Technology: The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
Design Challenge: Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
Research: It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
Inspiration: Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
Project Duration: From concept through to finished art: May 2018-December 2018
Launched in to market March 2019
Operation Flow: This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
Team Members: Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist
Image Credits: Photography: Andy Lewis