Unto Communication Tool Faʻasinomaga a Kamupani e Unto

O le mamanu Unto Communication Tool Faʻasinomaga a Kamupani e Unto o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2020

Unto Communication Tool Faʻasinomaga a Kamupani

na mamanuina e Unto

Tagata Fa'atau: Unto

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #92669

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Unto Communication Tool Faʻasinomaga a Kamupani

O le Unto Communication Tool o se faiga faʻasinomaga a kamupani na fausia e faʻavae i luga o se pepa igoa e mafai ona faʻasoa. E 9 i le 5.4 sentimita le tele o le pepa ma o loʻo iai faʻamatalaga faʻafesoʻotaʻi tutusa e faalua, o le tasi poloka lomia i le faʻafeagai i luga aʻe o le isi. O se laina tui faʻamaʻa e vaeluaina ai poloka e lua, ma e mafai ai ona saeia le pepa i le afa. E taofia e le tagata e ana le pepa se tasi vaega ae avatu le isi vaega, ma faʻatagaina ai le pepa e taʻitasi ona oʻo atu i se sui faʻafesoʻotaʻi lona lua. O loʻo aofia foʻi i totonu o le faʻasinomaga se pepale nusipepa faʻapea ma se afifi puʻupuʻu lomia e faʻaaogā mo teuga afifiga.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Unto Communication Tool Faʻasinomaga a Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Unto Communication Tool Faʻasinomaga a Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Unto Communication Tool Faʻasinomaga a Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Fua & Fa'apipi'i: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Fa'ailoga: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Tekonolosi Gaosiga: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Lu'itau o le Mamanu: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Su'esu'ega: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Fa'aosofia: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Umi o le Poloketi: The project started in July till September 2019, in Taipei.
Fa'agasologa o Galuega: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Sui o le 'Au: Ming Hsi Chou
Ching Yi Angela Chang
Fa'aaloaloga o Ata: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.