Darin Afifiina Mo Korea Soifua Maloloina Meaai e Heesoo Son and Seoyeon Yoon

O le mamanu Darin Afifiina Mo Korea Soifua Maloloina Meaai e Heesoo Son and Seoyeon Yoon o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2020

Darin Afifiina Mo Korea Soifua Maloloina Meaai

na mamanuina e Heesoo Son and Seoyeon Yoon

Tagata Fa'atau: Darin

Manumalo o le A' Design Award Ario i le Vaega Afifi

38,556

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #92688

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Darin Afifiina Mo Korea Soifua Maloloina Meaai

O le Darin ua mamanuina e faʻasaoloto tagata o aso nei mai le teteʻe i oloa masani a Korea o le soifua maloloina meaʻai i le vaivai o le sosaiete, faʻaalia faigofie, ata manino i le tuʻuina atu o afifi i lagona o tagata o aso nei, e le pei o ata e lei tusia na faʻaaogaina e masani Korea faleoloa meaai soifua maloloina. . O fuafuaga uma o loʻo faia mai gaioiga o le toto, faʻataʻutaʻuina le sini o le tuʻuina atu le ola ma le soifua maloloina i le ua vaivai 20s ma 30s.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Darin Afifiina Mo Korea Soifua Maloloina Meaai, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Darin Afifiina Mo Korea Soifua Maloloina Meaai e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Darin Afifiina Mo Korea Soifua Maloloina Meaai o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Fua & Fa'apipi'i: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Fa'ailoga: package design, korea, graphic design, pattern, healthcare, branding
Tekonolosi Gaosiga: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Lu'itau o le Mamanu: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Su'esu'ega: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Fa'aosofia: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Umi o le Poloketi: The project started in September 2018 in Korea and finished in November 2018
Fa'agasologa o Galuega: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Sui o le 'Au: Heesoo Son
Seoyeon Yoon
Fa'aaloaloga o Ata: Heesoo Son and Seoyeon Yoon