Alu sa'o i le anotusi
Fruit Bites Afu Suamalie Afifiina e Nour Shourbagy

O le mamanu Fruit Bites Afu Suamalie Afifiina e Nour Shourbagy o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.


ApamemeaAfifi· 2020

Fruit Bites Afu Suamalie Afifiina

na mamanuina e Nour Shourbagy

Tagata Fa'atau: Fruit Bites

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

21,111

Lanu

Le Mamanu

E Uiga ia Fruit Bites Afu Suamalie Afifiina

O le a sili atu nai lo se meaʻai maua fua o le tausalaina mo lau fanau? O fua o atigipusa ua saunia e faʻamalosia tamaiti e suia a latou meaʻai tuʻufua ma filifili e 'ai fua mago fua nai lo meaʻai laititi. O le faʻamoemoe ina ia faʻamalosia matua uma e suia lana moligao a lana tama. O le luʻitau o le tusia o ni ata e atagia ai ni fua aoga e faigofie ona malamalama i ai tamaiti ma fesoʻotaʻi o se mea manaia ma maloloina. Mango e tele lona sao taua ile soifua maloloina ole paʻu. O le faʻi e fesoasoani ia te oe e faʻatumauina le vaʻai masani. E lelei le Apple mo lou manatua ma mafaufau.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Fruit Bites Afu Suamalie Afifiina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Fruit Bites Afu Suamalie Afifiina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Fruit Bites Afu Suamalie Afifiina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Fua & Fa'apipi'i
Width 90 mm x 45 Depth x Height 140 mm
Fa'ailoga
Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Tekonolosi Gaosiga
The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Lu'itau o le Mamanu
The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Su'esu'ega
At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Fa'aosofia
The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Umi o le Poloketi
The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Fa'agasologa o Galuega
Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.

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