Family Joy Galuega Autū: Afifiga Uaina by Xu Shihan

Family Joy Galuega Autū: Afifiga Uaina by Xu Shihan is a highly esteemed winner of the very prestigious 2020 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2020

Family Joy Galuega Autū: Afifiga Uaina

by Xu Shihan

Client: Peck Gift

A' Design Award Uʻamea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #93982

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Joy Galuega Autū: Afifiga Uaina

Tusitusiga o le Tusi: O le Fiafiaga o le Aiga o se atigipusa foaʻi ma afifiga uaina na fuafuaina mo le Tausaga Fou Saina. O le ata i luga o le atigipusa e faʻaalia ai se aiga o faʻapotopoto faʻatasi i le laulau ʻai lapotopoto, ma faʻasagatau faʻatasi ipu uaina. O le vaaiga lea e faʻaalia ai le toe faʻatasia o le aiga ma le siʻomaga fiafia o le Tausaga Fou. E 383.5 i le 115 i le 374 mila mita le tele o le atigipusa foaʻi, ma na gaosia i le lomiga pepa pit ma le teuteuga ʻauro (bronzing). O le mamanu lea e fesoʻotaʻi ai le aganuʻu o le uaina ma le vaitau faʻafiafia, ma ʻo lea la, o le uaina afifi e talafeagai e fai ma meaalofa mo aiga ma uo.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Family Joy Galuega Autū: Afifiga Uaina, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Family Joy Galuega Autū: Afifiga Uaina e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Family Joy Galuega Autū: Afifiga Uaina ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019