Pah Ji Hue Afifi o le Lauti e Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

O le mamanu Pah Ji Hue Afifi o le Lauti e Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2020

Pah Ji Hue Afifi o le Lauti

na mamanuina e Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching

Tagata Fa'atau: PAH JI HUE' International Co;Ltd

Manumalo o le A' Design Award Ario i le Vaega Afifi

27,515

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #94468

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Pah Ji Hue Afifi o le Lauti

O le Pah Ji Hue o se faasologa o afifi na faia mo le lauti masani a Taiuani ma le lauti fualaau aina a Taiuani. O se apa u'amea lapotopoto e teu ai le lauti fualaau aina, lea e tuufaatasia ma fualaau aina mago, ma o le pito i luga o le apa e ta'e i fafo e ala i le foliga faataitai. O se pusa pepa e teu ai le lauti masani ma o loo iai ata faigofie i se sitaili o le taulaga. O se pusa laupapa e aumaia ai faatasi ituaiga oloa uma e lua ma e mafai foi ona faaaogaina o se pusa teu mea. O afifi uma e gaosia e ala i le lomiga fetuutuunai, ma eseese fa'aputugauta o le lomitusi i luga o luga. O le faasologa o loo faaalia ai le tofoina o le lauti i se auala filemu ma faigofie.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Pah Ji Hue Afifi o le Lauti, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Pah Ji Hue Afifi o le Lauti e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Pah Ji Hue Afifi o le Lauti o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
Fua & Fa'apipi'i: Wooden Box. 144mm x 280mm x 80mm
Paper Box. 104mm x 63mm x 130mm
Iron Box. diameter 125mm x height 60mm
Fa'ailoga: Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
Tekonolosi Gaosiga: Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
Lu'itau o le Mamanu: 1. Broken the original concept of tasting tea.
2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.
Su'esu'ega: We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
Fa'aosofia: Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
Umi o le Poloketi: The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
Fa'agasologa o Galuega: Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
Pateni: Copyrights belong to PAH JI HUE' International Co;Ltd
Sui o le 'Au: General Director. Chung-Yuan Kuo
Designer. Wei-Jen Huang
Project Manager. An-Hui Ching
Illustrator. Sweet Core
Copyright. Ling Lin
Photographer. Yao Yang & Chih-Tan Lin
Film Editor. Jason Wong
Fa'aaloaloga o Ata: Image #1: Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019
Image #2: Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018
Image #3: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #4: Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018
Image #5: Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019