Avgoulakia Meafaigaluega Fa'atau by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Ata Fa'atusa Competition Category.
UʻameaAta Fa'atusa· 2021
Avgoulakia Meafaigaluega Fa'atau
Client: Zouras Farm
A' Design Award Uʻamea Winner in Ata Fa'atusa Category
Verified Award Winner
Verify Award Status for #94660The Design
About Avgoulakia Meafaigaluega Fa'atau
O lē a na muamua: le moa po'o le fuāmoa? O le uluai fesili e masani ona tatau ona taliina, ae i lenei tulaga sa i ai fo'i se isi fesili. A e te fia tofo se oloa masani i se auala fa'afuase'i ma 'ese'ese, o le ā lau mana'omia? Ia, muamua lava, o se fa'aaliga fa'afuase'i e mafai ona iloga ma tu'ufa'aalia. O lena mea na tatau ona faia mo le fa'ailoga o Avgoulakia, e ala i se manatu fatufatuaʻi e mafai ona fa'ailoa atu ai le tulaga fa'apitoa o le fa'ailoga i se auala fa'aonaponei, 'ese'ese ma fiafia.
The Recognition
About the A' Design Award Uʻamea
O le A' Design Award Uʻamea na manumalo ai Avgoulakia Meafaigaluega Fa'atau, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Avgoulakia Meafaigaluega Fa'atau e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Avgoulakia Meafaigaluega Fa'atau ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Dimensions & Packaging
- kit: paper, 479 x 1157 (mm)
- Tags
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
- Production Technology
- Paper. Environmentally friendly.
- Design Challenge
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Research
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Inspiration
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Project Duration
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Operation Flow
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Team Members
- Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou - Image Credits
- A.S. Advertising, 2019
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