Psiloreitis Afifiga o Meainu Malulu by Antonia Skaraki

Psiloreitis Afifiga o Meainu Malulu by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Uʻamea in Mamanu Afifi Competition Category.

UʻameaAfifi· 2021

Psiloreitis Afifiga o Meainu Malulu

by Antonia Skaraki

Client: Psiloreitis

A' Design Award Uʻamea Winner in Afifi Category

18,673

Verified Award Winner

Verify Award Status for #94659

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Psiloreitis Afifiga o Meainu Malulu

O le Psiloreitis o se mamanu afifiga faatapulaa mo se meainu malulu Gazoza. O le afifiga e faailogaina ai le fitugafulu tausaga o le gaosiga. O laipeli taitasi e faasino atu i se tausaga eseese, mai le 1950s e oo i le 2010s, e faaaoga ai mamanu e fesootai i le teuga, musika ma tekonolosi o vaitau taitasi. O mamanu ua faatulagaina e pei o ni "patchwork" faaonaponei o lanu ma foliga. O le fagu e faia i le tioata ma o le laipeli o se ofu pepa, lea na filifilia e avea o se fofo e faasaoina ai le siosiomaga. E iai a le fagu taitasi lona lava sitaili, ma o lea e mafai ai ona aoina le atoaga uma.

The Recognition

About the A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Psiloreitis Afifiga o Meainu Malulu, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Psiloreitis Afifiga o Meainu Malulu e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Psiloreitis Afifiga o Meainu Malulu ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Dimensions & Packaging: Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tags: Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Production Technology: Glass and paper. Environmentally friendly packaging.
Design Challenge: The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Research: Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Inspiration: Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Project Duration: The project started and finished in 2019, in Athens, Greece.
Operation Flow: This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019