Jane Afifi o le Telefoni Feaveaʻi e Mafai ona Gaugau by RRD Lab 2064

Jane Afifi o le Telefoni Feaveaʻi e Mafai ona Gaugau by RRD Lab 2064 is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Jane Afifi o le Telefoni Feaveaʻi e Mafai ona Gaugau

by RRD Lab 2064

Client: RRD Lab 2064

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #97041

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jane Afifi o le Telefoni Feaveaʻi e Mafai ona Gaugau

O Jane o se mamanu afifi mo se telefoni feaveaʻi e mafai ona gaugau. O le mamanu e faasino atu i le ofe ma laupepa laau, o se faiga tusi anamua a Saina, ma e faaaogaina foi mataitusi masani a Saina. O le pusa e faia atoa i pepa faapitoa e i ai le vaega laau ma le ie, e aunoa ma se palasitika po o isi mea. O le tusi taʻiala mo le tagata faaaoga e afifi solo i luga o le pito i fafo o le pusa ma e taofia e ni maneta. E mafai ona aveese le tusi taʻiala ma taai. E tatala le pusa i se lima laititi, ma o oloa i totonu e faatulagaina i luga o vaega eseese. O le afifi e fua i le 198 i le 192 i le 47 milimita.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Jane Afifi o le Telefoni Feaveaʻi e Mafai ona Gaugau, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Jane Afifi o le Telefoni Feaveaʻi e Mafai ona Gaugau e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Jane Afifi o le Telefoni Feaveaʻi e Mafai ona Gaugau e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ancient Chinese fonts and traditional book forms, now combine with the latest technology products. Completely paper-based packaging without other materials especially plastic will lead the environmental protection. The user manual is not only covered on packaging surface but also can be detached and rolled up. The wooden and fabric texture will give the packaging more sense of ceremony.
Dimensions & Packaging: Size 198*192*47 mm
Tags: Special paper, Magnets, Non-plastic
Production Technology: The packaging is made by special paper with wood and fabric texture, the user manual can cover the box or be rolled by magnets
Design Challenge: Consider deplasticization is the trend of packaging, using paper as a moving part is challenging of solidity and flatness, requires special paper with strength and rich effects
Research: Foldable, rotatable, liftable, multiple structural methods are used in product design. As an extension, packaging designers also need to have corresponding solutions to respond
Inspiration: Foldable structure is a new tendency of electronic products, more and more of which will adopt this form because of the improvement of screen and hardware. ‘Jane’ is an ancient Chinese book form-Bamboo and wooden slips. The rolling and unrolling structure references at the characteristics of the ancient Chinese book and modern foldable phones. The combination of traditional culture and the advanced technology will be a unique design experience.
Project Duration: The project started in July 2019 in China and finished in December 2019
Operation Flow: Removable user manual with wood texture wrapped around the surface of box by magnets, after opening the box with tap, products will be arranged in different layers.
Patents: Copyrights belong to RR Donnelley, 2020
Team Members: Designer: Xia Peng
Design Engineer: Wu Weifeng
Design Coordinator: Hu Zhangxian
Image Credits: RRD Lab 2064