Zhengyuanpu Travellers Series Afifiga o Lauti Pu Er by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Afifiga o Lauti Pu Er by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Zhengyuanpu Travellers Series Afifiga o Lauti Pu Er

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

A' Design Award Apamemea Winner in Afifi Category

10,691

Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Afifiga o Lauti Pu Er

O le Zhengyuanpu Travellers Series o se mamanu afifiga e faigofie ona feaveai mo le Pu'er tea, o se meainu masani a Saina. E masani ona faatau atu le Pu'er tea o ni keke ua oomiina e 357 kalama le mamafa, lea e tatau ona tapuni i se pine lauti a o lei fasi vevela. Ae peitaʻi, o le Travellers Series e uu mai ai se vaega laʻititi, o lea e le manaʻomia ai ni meafaigaluega ma e na o le saeia o le afifiga e tatala ai. O afifiga taitasi e fua i le 50 i le 85 i le 3 mila e le mamao ma e faia i pepa cotton. O le faamamafa i luga, faamamafa i lalo, ma le pai auro e fausia ai le ata o le lauti, ma fetaui ai ma le tofo o tagata faatau ua taulaʻi i ai. Na filifilia foi ni mea e sili atu ona saogalemu ma se faiga gaosiga e faigofie atu.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Zhengyuanpu Travellers Series Afifiga o Lauti Pu Er, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Zhengyuanpu Travellers Series Afifiga o Lauti Pu Er e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Zhengyuanpu Travellers Series Afifiga o Lauti Pu Er e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating