Tongue-Bongue Lole Afifi by Victoria Ax is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Tongue-Bongue Lole Afifi

by Victoria Ax

Client: Vi_ax

A' Design Award Apamemea Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #97413

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongue-Bongue Lole Afifi

O le manaʻoga o le fausiaina o se afifi mo nisi ituaiga o meaai. A oo ina atiaeina afifi, e taua le le faʻamoemoeina. Talu ai le tele o stereotypical fofo i luga o le maketi, o se isi mea e tatau ona sailia, e tatau i se tasi ona alu 'ese mai templates. Ma taulai atu i le 'aʻai lava ia pei o le aveina ma le tuu o meaʻai i totonu o le gutu. O le talaʻaga lea o le manatu. Tagata faʻaaoga le laulaufaiva e mitiia ai ituaiga uma o suamalie. O laulaufaiva pei o laulaufaiva, e faia se faʻaaliga metotia "laulaufaiva ile (tagata) laulaufaiva".

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Tongue-Bongue Lole Afifi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Tongue-Bongue Lole Afifi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Tongue-Bongue Lole Afifi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".
Dimensions & Packaging: 50 x 50 x 70 mm assembled
240 x 250 mm for printing
Tags: tongue, tongue-bongue, package, toy-package, fruits
Production Technology: paper
Design Challenge: Most difficult was to understand how to transport this package to shops and for whom this package can be, since the upper part cannot be wrinkled. Solution was that the packaging works as a gift or sells in luxury demand, especially since it is going by hand.
Research: The packages that are in the store are mostly standard (square, rectangular), and do not lure to make a spontaneous buy. Idea was to make an offer for a new version of packaging that one wants to support in hands, study and buy.
Inspiration: The wish was to create a package for some kind of food. Attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea.
Project Duration: Project was made for German package competition, started in Moscow, February-April 2017.
Operation Flow: The tongue starts from the back of the box, covers the opening area of the box (works as an additional protection against opening), and "closes" through a slot in the mouth. It turns out into box-mouth in which lay candy-tongues.