O le mamanu HuangRan Afifiaga Uaina e Lynn Tsang o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2020

HuangRan Afifiaga Uaina

na mamanuina e Lynn Tsang

Tagata Fa'atau: Lynn Tsang

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #98044

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia HuangRan Afifiaga Uaina

HuangRan o se afifiaga mo se faasologa o uaina araisa Saina. O le mamanu e faʻaalia ai le fa tagata paia puipuia o tala faasolopito anamua a Saina: le Tarako Lanumeamata, le Taika Paepae, le Manulele Mūmū, ma le Laumei Uliuli. O ata faʻatagata (anthropomorphic illustration) ua tuufaatasia ma elemene o tala faatino Saina (Chinese opera) ina ia maua ai e nei foliga se ata fou faʻaonapo nei e mafai ai ona tosina mai tupulaga talavou. E fa fagu, e tofu ma le fagu e fai ma sui o se paia e tasi, ma o paia nei ua lolomiina i totonu o le atigipusa meaalofa e faʻatumu ai itu e fa. O le atigipusa e faʻaaogaina ai se ufi i luga ma se ufi i lalo, faʻatasi ai ma vaega eli sunuia e faʻaopoopo ai le maualuga (loloto) o le foliga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai HuangRan Afifiaga Uaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina HuangRan Afifiaga Uaina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. HuangRan Afifiaga Uaina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Fua & Fa'apipi'i: The outer box:220mm x 160mm x 160mm
Fa'ailoga: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Tekonolosi Gaosiga: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Lu'itau o le Mamanu: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Su'esu'ega: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Fa'aosofia: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Umi o le Poloketi: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Fa'agasologa o Galuega: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Sui o le 'Au: Design Director:Lynn Tsang
Designer:Sha Shen