Mi Watch Li Bai Primary Function: Afifi o le Uati Atamai by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Afifi Competition Category.
ArioAfifi· 2020
Mi Watch Li Bai Primary Function: Afifi o le Uati Atamai
by Xiaomi
Client: Xiaomi
A' Design Award Ario Winner in Afifi Category
Verified Award Winner
Verify Award Status for #98596The Design
About Mi Watch Li Bai Primary Function: Afifi o le Uati Atamai
Mi Watch Li Bai o le afifi ua faia mo se uati atamai. O le atigipusa e faia i pepa ma o loo iai se laulau pulu pepa, o lea e leai se palasitika o loo faaaogaina. O loo faaoo se ata olograma tolu-fua i le vaega o le faailoga o le afifi. E foliga mai e tafe galu vai pe a vaai i le atigipusa mai itu eseese. O le lomiga fanafana ma se vaitusi faapitoa e toe faafoliga mai ai foliga ma le lalotusi o le faailoga ma le fusi. O loo tu le uati i se vaega maualuga o le laulau nai lo se vaega gaogao, o lea e foliga mai ai o loo opeopea le uati. E fua le afifi e 295 i le 79 i le 49 milimita.
The Recognition
About the A' Design Award Ario
O le A' Design Award Ario na manumalo ai Mi Watch Li Bai Primary Function: Afifi o le Uati Atamai, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Mi Watch Li Bai Primary Function: Afifi o le Uati Atamai e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mi Watch Li Bai Primary Function: Afifi o le Uati Atamai o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design of Mi Watch stands out its characteristics of high technology. The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Dimensions & Packaging
- It is a plastic-free box and is made of paper, and with a paper pulp tray, the package size(L x W x H):295 x 79 x 49mm.
- Tags
- Smart watch, packaging, 3D hologram, black, technology
- Production Technology
- The dial part of the watch uses 3D hologram that shows a three-dimensional effect. The box employs embossed printing skills so that the whole dial and strap are displayed on the package. The special printing ink is used to help make the customer feel as real as touching a silicone strap.
- Design Challenge
- The packaging design of Mi Watch stands out its characteristics of high technology.
- Research
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smart watch to run a customized version of Wear OS, and is referred as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. Mi Watch has a dedicated app store, and is equipped with a 1.78-inch square-shaped AMOLED display screen. Moreover, with a built-in battery of 570 mAh, the watch can last up to 36 hours of service life by a single charge.
- Inspiration
- Mi Watch is a smart device that features in all aspects, providing insights on fitness, activity, and lifestyle. It is the first smartwatch to run a customized version of Wear OS and is referred to as the smartphone-on-the-wrist by Xiaomi because of its ability to make calls by eSIM technology. The packaging design needs to show the high tech feeling and impress the customer by receiving the box.
- Project Duration
- December 2019 in Beijing and finished in February in Beijing, China.
- Operation Flow
- The 3D hologram is adopted to present a three-dimensional effect on the packaging. With different viewing angles, the flow of water ripples appears. The box employs embossed printing skills and the special printing ink that make the box feels as real as the product itself. As the watch is not sunken into the pulp tray but raising from the surface, it seems the watch is floating on the box.
- Patents
- Copyrights belong to Xiaomi, 2020
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Photographer Yukun Han
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