Korea Sport Coach Federation Branding Ma Vaaia Faʻailoga e Yena Choi and Jinha Seo

O le mamanu Korea Sport Coach Federation Branding Ma Vaaia Faʻailoga e Yena Choi and Jinha Seo o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2020

Korea Sport Coach Federation Branding Ma Vaaia Faʻailoga

na mamanuina e Yena Choi and Jinha Seo

Tagata Fa'atau: Korea Sport Coach Federation

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #98641

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Korea Sport Coach Federation Branding Ma Vaaia Faʻailoga

KSCF o se vaega o taʻaloga taʻaloga Korea e faʻaputuputu tagata poto faʻapitoa e aofia ai taʻaloga e aofia ai toaaga ma muamua tagata 'au taʻaalo, faiaʻoga, ma taʻaloga au taʻavale. O le logo ua toso mai i le XY axis, e fai ma sui o le tagata taʻaloga e fiafia ma le adrenaline, o le faʻauʻuina ma le alofa o le faiaoga i a latou 'au ma le alofa lautele i taʻaloga. O le fatu o le fatu e fa ona puʻeina o pu: taliga, ufanafana, vae ma le fatu. O le taliga e faʻatatau i le faʻalogo, o le u e faʻatusa mai le sini ma le itu, o le vae e faʻatusa mai le malosi, ma le loto e faʻatusalia le naunau.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Korea Sport Coach Federation Branding Ma Vaaia Faʻailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Korea Sport Coach Federation Branding Ma Vaaia Faʻailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Korea Sport Coach Federation Branding Ma Vaaia Faʻailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Fua & Fa'apipi'i: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Fa'ailoga: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Tekonolosi Gaosiga: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Lu'itau o le Mamanu: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Su'esu'ega: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Fa'aosofia: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Umi o le Poloketi: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Fa'agasologa o Galuega: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Pateni: Trademark 2020 Yena Choi, James Kim
Sui o le 'Au: B for Brand Creative Team
Fa'aaloaloga o Ata: B for Brand Creative Team