The Timeless Virtues Kalena by Hou, Hsiao Che

The Timeless Virtues Kalena by Hou, Hsiao Che is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Ata Fa'atusa Competition Category.

ApamemeaAta Fa'atusa· 2020

The Timeless Virtues Kalena

by Hou, Hsiao Che

Client: Taiwanese opera Yang Li-hua

A' Design Award Apamemea Winner in Ata Fa'atusa Category

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Verified Award Winner

Verify Award Status for #98809

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Timeless Virtues Kalena

A e maise, pe a oo mai le afiafi, e taʻitasi fale ma leo le musika masani a Yang Lihue Opera. O le Yang Lihua Opera na avea ma vaaiga masani a le aiga. E i ai i tagata lagona moni ma fiafia i vaʻaiga faʻalogo ma faʻalogo aʻafiaga ina ia mafai ai ona fiafia i le maualuga. Faatasi ai ma se ata mataina ma le agaga o le Lihua Opera masani, faʻataʻitaʻiga lelei atoatoa, laei maoaʻe ma mataʻitusi sili i matua ma fanau e avea ma (mea lilo ma) tala faʻapea lalolagi tumu i le opera masani. O le opera Yang Lihua sa masani ona faʻafiafiaina, ma lona tutusa.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai The Timeless Virtues Kalena, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina The Timeless Virtues Kalena e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. The Timeless Virtues Kalena e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With more than a century of history, sung in the Minnan dialect, Taiwanese opera is the most representative folk opera of Taiwan.
From roadside stage, outer stage, inner stage, radio broadcast, TV, movies to the cultural performance now, it has undergone changes and innovations, demonstrating different features.

The makeup of the female role in Taiwanese Opera is similar to that of Peking opera. The makeup of the male role is more simplified, Unlike the various painted face of Peking opera, it is only composed of a few symbolic strokes. For the example of the roles of sheng and dan, they have to have a handsome appearance. On the other hand, the jing and chou roles have exaggerated beard or black mole to accentuate the unique character of the roles.
Dimensions & Packaging: 1. Desk calendar 360X125X95 mm
Features for postcards
2. Calendar 410X200 mm
Features for coloring book
Tags: Graphic Design, Visual Design, Opera Illustration, Cultural Creative Design, Taiwan Opera, Opera Art
Production Technology: 1. Desktop calendar with additional features for postcards.
2. Additional calendar function for coloring book
3. Paper, Print
Design Challenge: The Taiwan opera, through sound and dynamic vision, The memories presented in the form of comic-style artwork, bringing Taiwanese opera culture to life from the TV screen.
Research: With more than a century of history, sung in the Minnan dialect, Taiwanese opera is the most representative folk opera of Taiwan.

From roadside stage, outer stage, inner stage, radio broadcast, TV, movies to the cultural performance now, it has undergone changes and innovations, demonstrating different features.

Many artists that have worked alongside with the progress of Taiwanese opera’s history shoulder the responsibility of continuing its legacy in different forms and manners.
Inspiration: In Particular, when the evening came, every houses are sounds the classic them music of Yang Lihue Opera.

In particular, every houses are sounds the classic them music of Yang Lihue Oper during dinner time.

The Yang Lihua Opera became the common vision of the family. People have real feelings and enjoy visual and hearing impact shock in order to enjoyment level.

With a impressive plot and the spirits of traditional Yang Lihua Opera, perfect performance, dazzling costume and great characters to the parents and children become mysterious and fairly tale world filled with the traditional opera.

The Yang Lihua opera was classic, and with a contemporary edge.
Project Duration: 2019/09 in Taipei / Taiwan
Operation Flow: NA
Patents: NA
Image Credits: Illustrator / HOU, HSIAO CHE
DESIGN / HOU, HSIAO CHE