Holiday Gift Set Meaʻafono: Afifi o le Seti Meaʻalofa by Salvita Bingelyte

Holiday Gift Set Meaʻafono: Afifi o le Seti Meaʻalofa by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Ario in Mamanu Afifi Competition Category.

ArioAfifi· 2020

Holiday Gift Set Meaʻafono: Afifi o le Seti Meaʻalofa

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Ario Winner in Afifi Category

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Verified Award Winner

Verify Award Status for #99230

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Colors

The Design

About Holiday Gift Set Meaʻafono: Afifi o le Seti Meaʻalofa

Holiday Gift Set o se mamanu afifi mo se aoina o meaʻalofa fai i aso faʻamanatu e mafai ona ʻaina. O le seti o loʻo iai se pa sokoleti e 80 g, o se afifi lauti e 40 g, o se fagu meli faʻanatura e 200 g ma se moligao manogi kinamoni e 140 g. O ata o loʻo faʻaosofia mai ia Zemyna, le atua fafine o le eleele a Lithuania, o loʻo faʻaalia iinei o se tagata faʻaonaponei o loʻo ofuina ni seevae taʻalo ma se mea faʻalogo. O le lauulu uumi paʻepaʻe o le atua fafine e faʻamanatu mai ai le kiona ma ata masani o aso faʻamanatu. O se lanu faʻanatura filemu e atagia ai vaega faʻaogaina. Ua faʻaaogaina le lolomiga offset, flexography ma le lolomiga faʻakomepiuta.

The Recognition

About the A' Design Award Ario

O le A' Design Award Ario na manumalo ai Holiday Gift Set Meaʻafono: Afifi o le Seti Meaʻalofa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Holiday Gift Set Meaʻafono: Afifi o le Seti Meaʻalofa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Holiday Gift Set Meaʻafono: Afifi o le Seti Meaʻalofa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)