Be Er Xiang Twelve Constellations Afifiga o Fatu Sunflower by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Afifiga o Fatu Sunflower by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award Apamemea in Mamanu Afifi Competition Category.

ApamemeaAfifi· 2020

Be Er Xiang Twelve Constellations Afifiga o Fatu Sunflower

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award Apamemea Winner in Afifi Category

12,222

Verified Award Winner

Verify Award Status for #99436

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Be Er Xiang Twelve Constellations Afifiga o Fatu Sunflower

O le Be Er Xiang Fetu e Sefululua o se mamanu afifiga fatu sunflower na fatuina mo se fa'ailoga fou. O le atigipusa e faia i le apa ta'ita'i (tinplate) fa'atasi ma se taga palasitika i totonu, ma o ata fa'ata'ita'i e fa'aliliuina i le lomiga e fa lanu. O afifiga ta'itasi e 100 milimita le lautele ma le 150 milimita le maualuga. O ata fa'ata'ita'i e tu'ufa'atasia le fetu e sefululua ma fa'aata sunflower. Na filifilia le autu o fetu ona ua masani lelei ai talavou. O le fa'amoemoe o le fa'aaogaina o lenei mamanu ia maua ai e le fa'ailoga fou se foliga tulaga ese ma tosina mai ai tagata fa'atau talavou.

The Recognition

About the A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Be Er Xiang Twelve Constellations Afifiga o Fatu Sunflower, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Be Er Xiang Twelve Constellations Afifiga o Fatu Sunflower e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Be Er Xiang Twelve Constellations Afifiga o Fatu Sunflower e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019