Kadowakamatsu Shaqada Aasaasiga ah: Websaydka Shirkadda oo uu sameeyey Tomohiro Kaji

Naqshadda Kadowakamatsu Shaqada Aasaasiga ah: Websaydka Shirkadda oo uu sameeyey Tomohiro Kaji waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Shabakadda iyo Bog-intarnetka ee 2026 Abaalmarinta Lacagta ah ee A' Design Award.

LacagShabakad· 2026

Kadowakamatsu Shaqada Aasaasiga ah: Websaydka Shirkadda

Tomohiro Kaji uu sameeyay

Macmiilka: Kadowakamatsu Inc

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Shabakad

33,167

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #181494

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Kadowakamatsu Shaqada Aasaasiga ah: Websaydka Shirkadda

Qoraalka Buugga: Websaydka Shirkadda Kadowakamatsu wuxuu dib u qeexayaa isgaarsiinta hantida guryaha isagoo hantida u dhigaya sida kaabayaasha dhaqameed. Isagoo isku daraya macnaha gobolka, farta gaarka ah, iyo nidaam shabag xaddidan, naqshadeynta waxay u beddeshaa websayd shirkadeed dheddig sheeko-ku-salaysan. Waxay muujinaysaa qiimaha magaalada oo ka baxsan qaababka qiimeynta iyada oo loo maro khibrad isticmaale oo boos leh iyo tafatir, taasoo suurta gelinaysa hagitaan jiho-badan iyo ka-qaybgal lakab leh oo qoraal, sawir, iyo mashaariic ah, iyadoo dib u qaabaynaysa sida qiimaha magaalada loo arko.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Kadowakamatsu Shaqada Aasaasiga ah: Websaydka Shirkadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Kadowakamatsu Shaqada Aasaasiga ah: Websaydka Shirkadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Kadowakamatsu Shaqada Aasaasiga ah: Websaydka Shirkadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Cabbirka & Qaabaynta: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Summado: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Tiknoloojiyada Soo Saarka: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Caqabadda Naqshadda: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Cilmi-baadhis: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Dhiirrigelinta: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Muddada Mashruuca: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Socodka Hawlgalka: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Xubnaha Kooxda: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Amaanta Sawirrada: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama