Pride Shrike Dizajn maskote — аутор Meng Chih Chiang

Дизајн Pride Shrike Dizajn maskote аутора Meng Chih Chiang је високо цењени добитник веома престижне награде 2021 Бронзана награда A' Design Award у категорији такмичења Дизајн оглашавања, маркетинга и комуникације.

БронзанаОглашавање· 2021

Pride Shrike Dizajn maskote

аутор: Meng Chih Chiang

Клијент: Pingtung County Government

Добитник награде Бронзана награда A' Design Award у категорији Оглашавање

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Верификовани добитник награде

Верификујте статус награде за #106074

Посетите сајт Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Pride Shrike Dizajn maskote

Pride Shrike je maskota dizajnirana za nacionalni srednjoškolski sportski događaj održan u Pingtungu na Tajvanu. Maskota je zasnovana na smeđem svračku, zvaničnoj ptici okruga Pingtung, izabranoj umesto figura majmuna koje su dugo bile povezane sa gradom. Konsultovani su ornitolozi kako bi crna maska preko očiju, crvenkasto gornje telo i rep sa belim vrhom bili prikazani tačno. Maskota je nacrtana i u grafičkom i u trodimenzionalnom obliku, a prilagođena je i za animirane nalepnice za široko korišćenu aplikaciju za razmenu poruka. Cilj je promocija sporta i regiona domaćina.

Признање

О награди Бронзана награда A' Design Award

Pride Shrike Dizajn maskote је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Pride Shrike Dizajn maskote буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Pride Shrike Dizajn maskote сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Димензије и паковање: The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB.
Ознаке: Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
Технологија производње: The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Дизајнерски изазов: Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Истраживање: Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Инспирација: The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Трајање пројекта: The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Ток рада: It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:

1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Чланови тима: Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen
Заслуге за фотографије: Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang