Arminda Caffe Coffee Visual Identity — аутор Arbo Design

Дизајн Arminda Caffe Coffee Visual Identity аутора Arbo Design је високо цењени добитник веома престижне награде 2021 Бронзана награда A' Design Award у категорији такмичења Дизајн оглашавања, маркетинга и комуникације.

БронзанаОглашавање· 2021

Arminda Caffe Coffee Visual Identity

аутор: Arbo Design

Клијент: ARBO design

Добитник награде Бронзана награда A' Design Award у категорији Оглашавање

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Верификовани добитник награде

Верификујте статус награде за #121095

Посетите сајт Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Arminda Caffe Coffee Visual Identity

Arminda Coffee goes back to the life of Lady Arminda and her granddaughter heritage. The proposal is permeated with history, meaning and purpose, bringing the scenery by the Uruguayan and Brazilian plateaus and plains the paths of the Brazilian cavaliers. This is the context told through design, the visual identity praises the real story and the result is a new brand witch offers solutions for a meaning experience, sophistication and care. The unique aroma of past or tradition, invades the house as well as stimulates the senses and harmony.

Признање

О награди Бронзана награда A' Design Award

Arminda Caffe Coffee Visual Identity је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Arminda Caffe Coffee Visual Identity буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Arminda Caffe Coffee Visual Identity сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: The history of Arminda Caffee goes back to the life of Arminda and her granddaughter, of the same name. The scenery is drawn by the Uruguayan and Brazilian plateaus and plains, the paths of the tropeiros, the farms and the unique aroma of past coffee that invades the house, stimulates the senses and harmonizes the family. The perfect cultivation and unique care in the postharvest and roasting stages guarantee selected beans, which are transformed into delicious coffees.
Димензије и паковање: Width 90mm x Depth 50mm x Height 200mm
Ознаке: Arminda Coffee, Premium Coffee, Superior Coffee, Brazilian Premium Product, Brazilian Export
Технологија производње: Produced from traditional graphic process, using modern processes to add suitanability and recyclable raw materials. However, this use brings benefits in socioeconomic and sustainability terms. Initially, the local production stimulates economy, creating jobs, generating wealth and technological evolution. In addition, this process uses prepared raw materials with carbonate-free processes, which allows recycle, waste treatment, witch allows the generation of carbon credits.
Дизајнерски изазов: The main concept is to bring the Brazilian heritage from the ancestry products, with no stereotypes, showing the best of the Brazilian products could offer to the world.
Истраживање: Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams, marketing, engineer, anthropology, etc.
Objective: Bring innovation and differentiation.
Method: Consumer-Centric Insights with Design based approach to solving problems.
Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.
Инспирација: The proposal is permeated with history, meaning and purpose. This is the context that the visual identity of the brand praises and this is the real story that is told through design. Thus, the result of the design of this new brand offers solutions for an experience of meaning, sophistication and care, standing out in its market.
Трајање пројекта: The project started in Junuary, 2020 in Curitiba, Brazil and finishes in December, 2020.
All project and developments has been made in Brazil with local resources and raw materials.
Ток рада: The construction of the Arminda took place from the creation of its verbal language and context. Design supported the process through benchmark analysis, market and consumer research. The visual brand language was created and supports all brand design decisions by graphics, usability, packaging or crockery. Obtained the Rainforest Alliance seal, which recognizes worldwide support for collective action by farms and producers, certifying the entire chain. It indicates its product cycle have been audited by strict standards and measures for long-term environmental, social and economic sustainability.
Патенти: INPI Patent No.: BR 919659233
Чланови тима: Daniel Kroker
Valkiria Pedri Fialkowski
Gianfrancesco Motti Dropa
Renan Sedorko
Заслуге за фотографије: Main image: ARBO design and Freepik
Image #1: ARBO design and Freepik
Image #2: ARBO design and Freepik
Image #3: ARBO design and Freepik
Image #4: ARBO design and Freepik