I Love You From Afar Društveni by Alvaro Gonzalez and Renato Galecio

I Love You From Afar Društveni by Alvaro Gonzalez and Renato Galecio is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн оглашавања, маркетинга и комуникације Competition Category.

БронзанаОглашавање· 2021

I Love You From Afar Društveni

by Alvaro Gonzalez and Renato Galecio

Client: Inbrax

Бронзана награда A' Design Award Winner in Оглашавање Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About I Love You From Afar Društveni

Na početku pandemije, kada su svi bili u karantinu u Čileu, sve Miniso prodavnice bile su zatvorene i kako bi održala posvećenost svojoj publici, kreirana je kampanja „Volim te iz daljine", koja je realizovana 100% onlajn, nudeći hiljade ideja za zabavu potrošača dok su bili zatvoreni.

The Recognition

About the Бронзана награда A' Design Award

I Love You From Afar Društveni је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да I Love You From Afar Društveni буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. I Love You From Afar Društveni сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Dimensions & Packaging: Stories, Posts, Carrousels
Tags: Inbrax, Miniso, Chile, I Love You From Afar
Production Technology: Social Media, Vectorial Illustrations, Illustrator
Design Challenge: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Research: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Inspiration: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Project Duration: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Patents: Miniso, Inbrax
Team Members: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Image Credits: Miniso, Inbrax