Insecta Iridesse Primarna funkcija: Štampani prodajni katalog — аутор Plus Collaboratives

Дизајн Insecta Iridesse Primarna funkcija: Štampani prodajni katalog аутора Plus Collaboratives је високо цењени добитник веома престижне награде 2022 Сребрна награда A' Design Award у категорији такмичења Дизајн оглашавања, маркетинга и комуникације.

СребрнаОглашавање· 2022

Insecta Iridesse Primarna funkcija: Štampani prodajni katalog

аутор: Plus Collaboratives

Добитник награде Сребрна награда A' Design Award у категорији Оглашавање

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Боје

Дизајн

О дизајну Insecta Iridesse Primarna funkcija: Štampani prodajni katalog

Insecta Iridesse je štampani prodajni katalog kreiran za predstavljanje metalik efekata štampe. Katalog zamenjuje standardnu paletu boja izmišljenim istraživačevim dnevnikom koji dokumentuje imaginarne retke vrste insekata. Trideset komada nakita nalik dragom kamenju, uključujući narukvice, ogrlice, ukrase za kosu, minđuše i broševe, izrađeni su gotovo u potpunosti od papira i štampani specijalnim zlatnim, srebrnim i belim mastilima. Folio sadrži presavijene mape, karte, novinske isečke i sertifikate na premazanom i nepremazanom papiru. Posmatrači su pozvani da izbliza pregledaju svaki efekat štampe.

Признање

О награди Сребрна награда A' Design Award

Insecta Iridesse Primarna funkcija: Štampani prodajni katalog је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Insecta Iridesse Primarna funkcija: Štampani prodajni katalog буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Insecta Iridesse Primarna funkcija: Štampani prodajni katalog је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Димензије и паковање: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Ознаке: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Технологија производње: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Дизајнерски изазов: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Истраживање: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Инспирација: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Трајање пројекта: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Ток рада: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Чланови тима: PLUS Collaboratives
Заслуге за фотографије: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.