Vivo X80 Kampanja spoljašnjeg oglašavanja by Output

Vivo X80 Kampanja spoljašnjeg oglašavanja by Output is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Дизајн оглашавања, маркетинга и комуникације Competition Category.

СребрнаОглашавање· 2023

Vivo X80 Kampanja spoljašnjeg oglašavanja

by Output

Client: Output

Сребрна награда A' Design Award Winner in Оглашавање Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Vivo X80 Kampanja spoljašnjeg oglašavanja

Vivo X80 je kampanja spoljašnjeg oglašavanja kreirana za promociju serije pametnih telefona. Umesto 3D ekrana koji se gleda bez naočara postavljenog visoko na zgradi, kampanja koristi džinovski podni ekran postavljen direktno na tlo, tako da posmatrači mogu da gledaju iz neposredne blizine. Sadržaj je organizovan u sedam činova i prikazan je u Šenženu i Sijanu. Dva radara i tehnologija za praćenje ljudskog tela prate poziciju i kretanje publike, tako da slike reaguju na posmatrače. Za prikaz se koristi tehnologija laserske projekcije.

The Recognition

About the Сребрна награда A' Design Award

Vivo X80 Kampanja spoljašnjeg oglašavanja је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Vivo X80 Kampanja spoljašnjeg oglašavanja буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Vivo X80 Kampanja spoljašnjeg oglašavanja је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan