Chaos Pogo Maskota brenda by Xudong Zhang and Hao Tan

Chaos Pogo Maskota brenda by Xudong Zhang and Hao Tan is a highly esteemed winner of the very prestigious 2023 Гвоздена награда A' Design Award in Дизајн оглашавања, маркетинга и комуникације Competition Category.

ГвозденаОглашавање· 2023

Chaos Pogo Maskota brenda

by Xudong Zhang and Hao Tan

Client: Chaos Pogo

Гвоздена награда A' Design Award Winner in Оглашавање Category

16,298

Verified Award Winner

Verify Award Status for #147863

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chaos Pogo Maskota brenda

Wow je maskota brenda kreirana za Chaos Pogo, brend otvorenih pabova usmeren na mlade ljude. Maskota je zasnovana na medoždaru, životinji koja se doživljava kao simbol žara, mladosti i hrabrosti. Spljošteta glava sa belom dlakom, oštre kandže i prepoznatljiv rep čine ovaj lik lako prepoznatljivim. Odlučne oči sa ružičasto-crvenim zenicama dodaju notu misterije. Smela pojava odražava kulturu i karakter brenda. Simboli izvedeni iz maskote primenjuju se i na proizvode brenda, jačajući vezu između kupaca i brenda.

The Recognition

About the Гвоздена награда A' Design Award

Chaos Pogo Maskota brenda је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Chaos Pogo Maskota brenda буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Chaos Pogo Maskota brenda заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Tags: Pub IP, Brand Image, Mascot, WOW, Youth
Production Technology: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Design Challenge: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Research: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspiration: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Project Duration: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Operation Flow: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Team Members: Xudong Zhang and Hao Tan