Gatorade Fuel Rover Kolica za skladištenje flašica by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Дизајн оглашавања, маркетинга и комуникације Competition Category.
БронзанаОглашавање· 2023
Gatorade Fuel Rover Kolica za skladištenje flašica
by PepsiCo Design and Innovation
Бронзана награда A' Design Award Winner in Оглашавање Category
Verified Award Winner
Verify Award Status for #150636The Design
About Gatorade Fuel Rover Kolica za skladištenje flašica
Gatorade Fuel Rover je mobilni sistem za skladištenje flašica namenjen osoblju sportskih timova. Fuel Rover skladišti i transportuje veliki broj flašica igrača po terenu. Kutija za odlaganje u osnovi može da primi dodatni nosač flašica, led, opremu ili sakupljeni otpad. Radna površina sa zadnje strane nosi tri torbe za skladištenje koje se pričvršćuju kaiševima za potrepštine za trening ili ishranu. Dizajn oslobađa osoblje od nošenja predmeta na sebi i omogućava lakše kretanje duž linije terena. Fuel Rover predstavlja unapređenje ranijeg dizajna za skladištenje flašica.
The Recognition
About the Бронзана награда A' Design Award
Gatorade Fuel Rover Kolica za skladištenje flašica је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Gatorade Fuel Rover Kolica za skladištenje flašica буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Gatorade Fuel Rover Kolica za skladištenje flašica сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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