Dakang Tematski park by Be Genius is a highly esteemed winner of the very prestigious 2024 Бронзана награда A' Design Award in Дизајн оглашавања, маркетинга и комуникације Competition Category.

БронзанаОглашавање· 2024

Dakang Tematski park

by Be Genius

Client: Dakang Community

Бронзана награда A' Design Award Winner in Оглашавање Category

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Colors

The Design

About Dakang Tematski park

Dakang je tematski park kreiran za zajednicu Dakang u Šenženu. Park slavi lokalnu industriju izrade naočara kroz šarenolik dizajn zasnovan na obrascima naočara. Interaktivni ekrani, zakrivljena ogledala i klupe raznovrsnih oblika pozivaju posetioce svih uzrasta na opuštanje, igru i fotografisanje. Instalacija je izrađena od nerđajućeg čelika, LED elektronskih ekrana i štampanih svetlećih kutija, dimenzija 24000 x 400 x 3500 milimetara. Dugačak oštećen zid zgrade pored parka je obnovljen kako bi se uskladio sa okolinom.

The Recognition

About the Бронзана награда A' Design Award

Dakang Tematski park је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Dakang Tematski park буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Dakang Tematski park сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Shenzhen Longgang Dakang Community Glasses Theme Park is a hub for local glasses makers, featuring a colorful design inspired by glasses patterns. With interactive screens, curved mirrors, and unique benches, the park is popular for relaxation, play, and photography. It has also improved the environment by repairing a building wall and harmonizing the surroundings. The park is a vibrant and engaging space for visitors of all ages to enjoy.
Dimensions & Packaging: 24000 mm x 400 mm x 3500 mm
Tags: Urban Detail Experience Design, Signage, Graphic, Vision
Production Technology: Stainless steel, LED electronic screen, advertising spray painting light box.
Design Challenge: The Shenzhen Longgang Dakang Community Glasses Theme Park is not just a park; it is a hub for the community's glasses-making industry. The government's vision for the park to support the industry has resulted in a unique destination that reflects the community's heritage, culture, and spirit. It is a fantastic place to visit, especially for those who are looking for a different kind of experience. The park offers a glimpse into the community's dynamics and showcases Shenzhen's commitment to celebrating its culture and heritage. It is a must-see for those who want to experience the best of Shenzhen.
Research: The Shenzhen Longgang Dakang Community Glasses Theme Park is a unique park that was established by the government to showcase the community's glasses making industry. The park's design is based on glasses patterns, incorporating fashion and colorful styles to represent the "glasses everywhere, but nowhere in particular" feeling.
Inspiration: To provide a leisure space for residents and children in the surrounding community to play, take pictures, and relax, the park has been designed with vibrant colors. Additionally, by using this colorful approach, a long-damaged building wall next to the park has been repaired to harmonize with the park environment.
Project Duration: The project started in January 2023 in Shenzhen and finished in April 2023 in Shenzhen.
Operation Flow: The facility and equipment used in the park are specially designed to incorporate the glasses theme in a way that is both familiar and appealing to visitors. Features such as interactive screens, curved mirrors, and benches of various shapes make the park a fun and engaging place for all ages. The park's design concept and execution have been successful, making it a popular destination for relaxation, play, and photography.
Team Members: Designer: Shangfei Lang
Designer: Kexin Feng
Designer: Weihua Kong
Designer: Cheng Zhong
Designer: Jiqiang Zhang
Engineer: Xiaopan Wang
Engineer: Hongmei Li
Engineer: Xiaopeng Qin
Engineer: Minxia Lin
Image Credits: Photo # 1: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 2: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 3: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 4: Photographer Cheng Zhong, Shangfei Lang ,2023.
Photo # 5: Photographer Cheng Zhong, Shangfei Lang ,2023.
Video Credits: Cheng Zhong,2023.