Vivo X Series Instalacija spoljašnjeg oglašavanja by Output

Vivo X Series Instalacija spoljašnjeg oglašavanja by Output is a highly esteemed winner of the very prestigious 2024 Сребрна награда A' Design Award in Дизајн оглашавања, маркетинга и комуникације Competition Category.

СребрнаОглашавање· 2024

Vivo X Series Instalacija spoljašnjeg oglašavanja

by Output

Client: Output

Сребрна награда A' Design Award Winner in Оглашавање Category

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Verified Award Winner

Verify Award Status for #153807

View at A' Design Award Press Release Award Badge

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The Design

About Vivo X Series Instalacija spoljašnjeg oglašavanja

Vivo X Series je instalacija spoljašnjeg oglašavanja predstavljena na Severnom Bundu u Šangaju. Instalacija reprodukuje dva mobilna telefona u razmeri 1:1, formirajući preklopni džinovski ekran visok do 8 metara i dugačak skoro 12 metara. LED ekrani visoke rezolucije, zakrivljeni LED ekrani i reklamni materijali sa različitim teksturama površine odgovaraju izgledu i završnoj obradi stvarnih uređaja. Radarsko praćenje, snimanje pokreta tela i 3D tehnologija vidljiva golim okom omogućavaju ljudima interakciju sa digitalnim sadržajem. Svaki ekran prati glavnu šemu boja jednog modela telefona.

The Recognition

About the Сребрна награда A' Design Award

Vivo X Series Instalacija spoljašnjeg oglašavanja је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Vivo X Series Instalacija spoljašnjeg oglašavanja буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Vivo X Series Instalacija spoljašnjeg oglašavanja је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience.
Dimensions & Packaging: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length.
Tags: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes
Production Technology: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site.
The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device.
Design Challenge: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles.
In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish.
Research: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product.
Inspiration: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone.
Project Duration: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai.
Operation Flow: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings.
Image Credits: Secrecy