Cats in a Box Komunikacioni dizajn by Daniel da Hora

Cats in a Box Komunikacioni dizajn by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Гвоздена награда A' Design Award in Дизајн оглашавања, маркетинга и комуникације Competition Category.

ГвозденаОглашавање· 2024

Cats in a Box Komunikacioni dizajn

by Daniel da Hora

Client: Adote Um Gatinho

Гвоздена награда A' Design Award Winner in Оглашавање Category

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Colors

The Design

About Cats in a Box Komunikacioni dizajn

Kampanja dizajnerskog tima je domišljato kombinovala smele ilustracije sa veselom atmosferom, s ciljem da opovrne mitove o kovid-19 i promoviše usvajanje mačaka. Zasnovana na istraživanju, otkrila je zablude, što je dovelo do uticajnih poruka i razvoja linije proizvoda. Kroz živopisan marketing pristup i uspešan dobrotvorni bazar, kampanja nije samo prikupila sredstva, već je i preispitala društvena uverenja, negujući informisaniju i saosećajniju zajednicu.

The Recognition

About the Гвоздена награда A' Design Award

Cats in a Box Komunikacioni dizajn је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Cats in a Box Komunikacioni dizajn буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Cats in a Box Komunikacioni dizajn заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.