Episode Conveni Sistem brendiranja za stambene objekte — аутор Yiseo Kwon

Дизајн Episode Conveni Sistem brendiranja za stambene objekte аутора Yiseo Kwon је високо цењени добитник веома престижне награде 2026 Бронзана награда A' Design Award у категорији такмичења Дизајн оглашавања, маркетинга и комуникације.

БронзанаОглашавање· 2026

Episode Conveni Sistem brendiranja za stambene objekte

аутор: Yiseo Kwon

Клијент: Sk D&d

Добитник награде Бронзана награда A' Design Award у категорији Оглашавање

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Верификовани добитник награде

Верификујте статус награде за #179698

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну Episode Conveni Sistem brendiranja za stambene objekte

Episode Conveni je sistem brendiranja kreiran za stambeni servis fokusiran na efikasan urbani život. Identitet je izgrađen oko metafore prekidača, tako da se osnovne usluge mogu uključiti, a nepotrebni elementi isključiti. Sistem obuhvata arhitekturu logotipa, tipografsku i kolornu šemu, kao i jezik ikonica za digitalne interfejse. Signalizacija, digitalni sadržaj i komunikacija sa korisnicima prate ista vizuelna pravila. Rezultat je skalabilan i može se prilagoditi svakoj lokaciji, a da pritom ostane dosledan.

Признање

О награди Бронзана награда A' Design Award

Episode Conveni Sistem brendiranja za stambene objekte је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Episode Conveni Sistem brendiranja za stambene objekte буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Episode Conveni Sistem brendiranja za stambene objekte сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Димензије и паковање: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Ознаке: branding, visual identity, logo system, design system, user experience
Технологија производње: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Дизајнерски изазов: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Истраживање: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Инспирација: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Трајање пројекта: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Ток рада: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Патенти: Copyrights belong to SK D&D Co., Ltd., 2025.
Чланови тима: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim