Mobility Future Within Reach Brendovska komunikacija by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Сребрна награда A' Design Award in Дизајн оглашавања, маркетинга и комуникације Competition Category.
СребрнаОглашавање· 2026
Mobility Future Within Reach Brendovska komunikacija
Client: tacto Inc.
Сребрна награда A' Design Award Winner in Оглашавање Category
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The Design
About Mobility Future Within Reach Brendovska komunikacija
Mobility Future Within Reach je program brendovske komunikacije kreiran za edukativni putujući događaj o mobilnosti budućnosti. Centralni deo je velika diorama izrađena od Fine Flute kartona, dimenzija 1030 mm visine, 1456 mm širine i 500 mm dubine. Svaki deo je laserski isečen, a zatim ručno sastavljen. Interaktivni mehanizmi pokreću vozila, osvetljavaju zgrade i omogućavaju gradu da reaguje kroz svetlost, zvuk i pokret. Materijal koji se može reciklirati podržava temu održivosti i pomaže deci da kroz igru zamisle mobilnost budućnosti.
The Recognition
About the Сребрна награда A' Design Award
Mobility Future Within Reach Brendovska komunikacija је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Mobility Future Within Reach Brendovska komunikacija буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Mobility Future Within Reach Brendovska komunikacija је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
- Dimensions & Packaging
- Diorama
H1,030mm W1,456mm D500mm - Tags
- Integrated Creative, VI, Diorama, Web, Graphic Design
- Production Technology
- Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence. - Inspiration
- For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration. - Project Duration
- The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
- Operation Flow
- When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
- Team Members
- Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc. - Image Credits
- Masato Ishibashi / Photography
moi. / Illustration
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