Zona Primary Function: Brendiranje i ambalaža by Cansu Dagbagli Ferreira

Zona Primary Function: Brendiranje i ambalaža by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Сребрна награда A' Design Award in Дизајн оглашавања, маркетинга и комуникације Competition Category.

СребрнаОглашавање· 2026

Zona Primary Function: Brendiranje i ambalaža

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Сребрна награда A' Design Award Winner in Оглашавање Category

16,386
Verified Award Winner
Verify Award Status for #181114

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zona Primary Function: Brendiranje i ambalaža

Book Text: Zona je prvi tvrdi seltzer u Angoli, koji povezuje lokalno nasleđe sa savremenom estetikom, sa identitetom brenda inspirisanim izvorima Huamba i rekom Okavango. Dizajn je usredsređen na savremenu, smelu estetiku koja koristi monohromatske palete zasnovane na voću i geometrijske ikone kako bi privukla pažnju. Prilagođeni logotip uključuje skriveni prskaj vode, simbolizujući suštinu života i tok reka. Kombinujući živopisne boje sa čistim, belim rasporedom, Zona pruža svež, podizajući vizuelni doživljaj koji slavi svoje poreklo kroz mlad, dizajnu okrenut pogled.

The Recognition

About the Сребрна награда A' Design Award

Zona Primary Function: Brendiranje i ambalaža је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Zona Primary Function: Brendiranje i ambalaža буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Zona Primary Function: Brendiranje i ambalaža је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.