Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono by Fanny De Bray

Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

TšepeKerafikhe· 2021

Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono

by Fanny De Bray

Client: Made for you

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono

Mongolo oa Buka: HMP ke boitsebiso ba pono bo entsoeng bakeng sa sehlopha sa boenjiniere ba mechine. Lets'oao lena le hatisa matla a k'hamphani mme le hlakisa puisano ea eona. Litlhaku li thehiloe ka mokhoa o ts'oanang le oo sehlopha se li khomarelang ka sona likarolong tsa sona. Litlolo tsa mantlha le meralo ea tekheniki kamora tsona li hopotsa tšehetso ea lefats'e ka bophara eo HMP e e fanang. Sebaka se seng le se seng sa boiphihlelo se tšoauoa ka pontšo (pictogram) le mmala o khethehileng, o khethiloeng hammoho le moreki bakeng sa ho hlalosa lits'ebeletso tse fapaneng. Boitsebiso bona bo fetotsoe hore bo sebelisoe mecheng ea dijithale le e hatisitsoeng, ho kenyelletsa likarete tsa khoebo, pampiri ea mengolo ea semmuso (letterhead) le liforoltara.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Hmp Mosebetsi oa Mantlha: Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez