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La Pause Parisienne Boitsebiso ba Pono by Fanny De Bray

La Pause Parisienne Boitsebiso ba Pono by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Moputso oa Tšepe oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.


TšepeKerafikhe· 2021

La Pause Parisienne Boitsebiso ba Pono

by Fanny De Bray

Client: Made for you

Moputso oa Tšepe oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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Colors

The Design

About La Pause Parisienne Boitsebiso ba Pono

La Pause Parisienne ke boitsebiso ba pono bo entsoeng bakeng sa sebaka sa liketsahalo se phaphametseng metsing koana Paris. Litlhaku tsa lebitso li entsoe joaloka makhasi a lifate, mme mofuta oa litlhaku oa serif o nang le sebopeho sa makhasi a sekamme o fana ka semelo se setle le se bonolo. Tlhaku U e balloa e le letshoao la khefu (pause) hape le e le sebaka se se nang letho ka har'a lentsoe, se pota-potiloeng ke moqhaka oa makhasi. Litšoantšo tsa botala le limela li pota-potile letshoao (logo) ho matlafatsa boteng ba tlhaho. Boitsebiso bona bo tsamaellana le mokhabiso oa lipalesa oa sebaka se nchafalitsoeng sa limithara tse likoetlisoa tse 460, se amohelang liboka le liketsahalo motšehare le bosiu.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

La Pause Parisienne Boitsebiso ba Pono ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. La Pause Parisienne Boitsebiso ba Pono e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, La Pause Parisienne Boitsebiso ba Pono e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
Dimensions & Packaging
Menu: 210 mm x 297 mm
Tags
nature, leaves, pause, restaurant, graphic design
Production Technology
Menu
Design Challenge
The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
Research
It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
Inspiration
The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
Project Duration
The project started in April 2019 and finished in June 2019.
Operation Flow
It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
Patents
Copyright Made for you
Team Members
Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Image Credits
Illustrator: Anna Cesa

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