Save Calendar Papatso ea Setšoantšo sa Khalendara by Mengjia Li

Save Calendar Papatso ea Setšoantšo sa Khalendara by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2021

Save Calendar Papatso ea Setšoantšo sa Khalendara

by Mengjia Li

Client: Northeastern University

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

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Colors

The Design

About Save Calendar Papatso ea Setšoantšo sa Khalendara

Save Calendar ke letoto la litšoantšo tse entsoeng bakeng sa khalendara ka sehlooho sa ho boloka lijo. Litšoantšo li bontša tšimo ea polasi ho theosa le linako tse 'nè tsa selemo, e leng selemo, lehlabula, hoetla le mariha. Mebala e fetoha ka nako e 'ngoe le e 'ngoe ea selemo, kahoo linako tsena tse 'nè li bonolo ho arohanngoa. Sebōpeho se lekanang ka setaele sa Sechaena se fa litšoantšo tsena ponahalo ea sejoale-joale. Tlhaiso-leseling ea khoeli le nako ea selemo e behiloe ka holimo ho leqephe le leng le le leng. Litšoantšo li entsoe ka software ea komporo 'me tsa hatisoa ka 800 ka 800 limilimithara. Letoto lena le bontša mosebetsi o boima oa lihoai 'me le hopotsa batho ho ananela lijo.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Save Calendar Papatso ea Setšoantšo sa Khalendara ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Save Calendar Papatso ea Setšoantšo sa Khalendara e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Save Calendar Papatso ea Setšoantšo sa Khalendara ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020