Yeahbox Mosebetsi o ka Sehloohong: Moralo wa Ka Hare ho Ofisi by Danqing Guo is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.
BoronseKa Hare· 2021
Yeahbox Mosebetsi o ka Sehloohong: Moralo wa Ka Hare ho Ofisi
by Danqing Guo
Client: Ten Design (Beijing) Art and Design Co., Ltd
Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category
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The Design
About Yeahbox Mosebetsi o ka Sehloohong: Moralo wa Ka Hare ho Ofisi
Sengoloa sa Buka: Yeahbox ke sebaka sa ka hare sa ofisi le pontsho ya diprodakthe se entsoeng bakeng sa lebitso le etsang mesebetsi e ikhethang ya limpho. Sebaka sena sa mekato e 'meli se sebedisa moralo o kang wa Tetris ho sebedisa ka botlalo sebaka sa fatše. Diblock tsa L-shaped tse kentsweng li boloka mosebetsi o mong le o mong o ikemetse ka boyona empa o hokahane. Diponts'o (mirrors) di eketsa maikutlo a sebaka, athe mmala o phatsimang wa orange, o kopantsweng le o mosehla le o moputswa, o theha moya o mofuthu le o phelang. Mokato wa pele o na le libaka tsa pontsho le tsa mosebetsi, o na le tafole e nyolohang bakeng sa liteko le liboka tse nyane, hape le lebota bakeng sa ho ngola, pontsho le polokelo ya lisebelisoa. Mokato wa bobeli ke sebaka se khutsitseng bakeng sa ho amohela baeti le ho phomola.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Yeahbox Mosebetsi o ka Sehloohong: Moralo wa Ka Hare ho Ofisi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yeahbox Mosebetsi o ka Sehloohong: Moralo wa Ka Hare ho Ofisi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yeahbox Mosebetsi o ka Sehloohong: Moralo wa Ka Hare ho Ofisi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The two-story building space adopts the Tetris plane layout to maximize the use of the space, uses mirrors to increase spatial infinity, and applies colors and shapes to enhance spatial stratification. By inserting L-shaped functional blocks, it keeps all the functional areas independent and integrated, serving as a shared space for product display, efficient office operation and recreation.
- Dimensions & Packaging
- The orange color serves as the dominant tone of the space, while yellow and gray are applied as transition colors. Such a warm tone combination creates a young and lively tone, highlighting the unique temperament of the brand. A suspended staircase is erected at the entrance area, under which a window display space is formed to exhibit new products (the drawing design with storage cabinets can meet the display needs of various themes).
- Tags
- Exhibition, Office, Hall, Colorful, Yours, Elasticity, Aesthetic, Hospitality
- Production Technology
- The first floor is reserved for display and office functions. The lifting table could work both as a proofing operation panel and a simple small conference table. The wall integrates the functions of writing board, display, and tool storage. The places by the windows retain the original concrete floor ceiling to reduce the use of decorative panels. The second floor is a relatively private space for receiving visitors and taking a rest.
- Design Challenge
- There are two main challenges of the case. First one is how to combine product display and office space to create an interactive place. Second one is to maximize visual effects within a limited budget. Our solution is to design a space which is both independent and integrated, using the design itself to express beauty, fun atmosphere, and function.
- Research
- The Tetris plane layout and L-shaped blocks design are innovations, which integrate beauty and function. It reduces the budget, and uses the space fully. At the same time, it provides fun element into the room. The orange background is to create a kind of fun atmosphere, which is also a way to make the room feels lighter. In whole, the design uses innovative method to provide a possibility of an integration of beauty, function and joy.
- Inspiration
- As a gift customization brand, Yeah Box has been committed to integrating life aesthetics with gift designs. This case intends to associate product display with office space to create an interactive site that echoes the Yeah Box brand spirit featuring Yours, Elasticity, Aesthetics and Hospitality.
- Project Duration
- The project started in March 2020 in Shenzhen and finished in October 2020 in Shenzhen.
- Operation Flow
- The design aims to show the idea of brand Yeah Box, at the same time providing a fun and relaxed atmosphere to its staff as well as guests visiting there. To reach this goal, we use the idea of Tetris plane layout and L-shaped blocks to combine the beauty and function. We also choose the orange color as the foundation of background to create fun atmosphere.
- Team Members
- Xu Yang
- Image Credits
- Image #1: Photographer Xu Yang, Yeahbox, 2020.
Image #2: Photographer Xu Yang, Yeahbox, 2020.
Image #3: Photographer Xu Yang, Yeahbox, 2020.
Image #4: Photographer Xu Yang, Yeahbox, 2020.
Image #5: Photographer Xu Yang, Yeahbox, 2020.
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