Lidugaoliang Baijiu Sesebediswa sa Ho Paka Seno se Nang le Alkohole by Wen Liu, HenHong Yang and Weijie Kang is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2021
Lidugaoliang Baijiu Sesebediswa sa Ho Paka Seno se Nang le Alkohole
by Wen Liu, HenHong Yang and Weijie Kang
Client: Jiangxi Lidu Liquor Industry Co.ltd
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About Lidugaoliang Baijiu Sesebediswa sa Ho Paka Seno se Nang le Alkohole
Lidugaoliang Baijiu ke moralo wa ho paka bakeng sa senoelwa se hlahiswang ka ho hadila sa Sechaena. Lebotlolo lena le na le sebopeho se boreledi se sothehileng le sengotswe ka dintho tsa lehodi (sorghum). Sekhurumelo se sethako le selikalikwe se seng ka ntle ho lebokose li thehilwe hodima dijana tsa letsopa tsa nako ya Puso ya Yuan, e leng nako eo boqhaqho ba seno sena bo qadileng ka yona. Lebole le sekamileng le entswe ka letlalo. Lebokose le kantle le kopanya letlalo le tshepe mme le buleha ka ho phethola sethaka se selikalikwe. Mmala o motala o entswe o le mofubelu haholwanyane e le ho lumellana le sehlahiswa sa boemo bo phahameng. Sesebediswa sena sa ho paka se na le boholo ba 120 mm ka bophara, 120 mm ka botebo le 330 mm ka bophahamo.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Lidugaoliang Baijiu Sesebediswa sa Ho Paka Seno se Nang le Alkohole ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Lidugaoliang Baijiu Sesebediswa sa Ho Paka Seno se Nang le Alkohole e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Lidugaoliang Baijiu Sesebediswa sa Ho Paka Seno se Nang le Alkohole e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lidugaoliang Baijiu's brewing techniques began in the Yuan Dynasty, is the earliest, longest span of time and the richest large-scale ancient shochu workshop site in China, and it is still in use today. This baijiu has the characteristics of "clear color, sweet,mellow bouquet, and long aftertaste". These elements are extracted and designed in combination with the brand concept. The whole design is round and smooth, which highlights the long sense of time in the process of brewing liquor.
- Dimensions & Packaging
- Width 120mm* Depth 120mm* Height 330mm
- Tags
- Lidugaoliang,Yuan porcelain, Baijiu, High-end, Lidu
- Production Technology
- The overall bottle adopts smoothly curved shape and embossed with sorghum elements. It resembles a round bottle cap and a ring of decorating firing porcelain in the Yuan Dynasty, with a leather oblique label and an outer box combining leather and metal. It has a special rotating opening method. Designers also consider a business advanced design that upgrades the brand image in an all-round way.
- Design Challenge
- The leather and metal materials needed for the product, as well as the upgrade in color, these elements lead to a result that the sample may not reach the level of initial imagination after first production, and more understanding and analyse is needed in the control of the brand image.
- Research
- The design of Lidugaoliang upgraded the brand image and extracted elements from the original brand image. Also by combining with the brand concept to reshape, Lidugaoliang has come to the fore in the baijiu industry and has a new lease of life.
- Inspiration
- The lid of Lidugaoliang Baijiu and the circle on the outer box are designed based on the prototype of Yuan Dynasty porcelain. The history of Lidu Baijiu began in the Yuan Dynasty, so the circular turntable on the box was designed into a special opening method, which turned the image of a long time span into a physical design.
- Project Duration
- 2019.08-Now Shenzhen, China
- Operation Flow
- The colors, materials and decoration for the label and packaging of "Lidugaoliang" have changed from grass green to high-end business green, including the outer box packaging, the leather material on the bottle label, the metal tag and the golden decorating firing process, and a smoother arc design in shape. These advanced designs have not only update the brand image of this recognized quality product, but also highlights the limited edition positioning of this baijiu, which is widely appreciated.
- Team Members
- Designer: Wen Liu
Designer: Heng Hong Yang
Designer: Weijie Kang
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