Pop Modern Design Sebaka sa Lijo sa Theknoloji e Phahameng by Studio Tali Gotthilf is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.
BoronseKa Hare· 2021
Pop Modern Design Sebaka sa Lijo sa Theknoloji e Phahameng
Client: Studio Tali Gotthilf
Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category
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About Pop Modern Design Sebaka sa Lijo sa Theknoloji e Phahameng
Boiphihlelo bona ba ho ja kahare ho tikoloho ya mosebetsi wa theknoloji e phahameng Boroa ba Israel, e fana ka ho tloha ho setso sa ofisi sa letsatsi le letsatsi ho ya boikhutsong ntle le ho tloha moahong. Sehlooho sa moralo se ile sa kgothatswwa ke mekgwa e meraro: Pop Art, Art Deco le Modern, tse kopantsweng hore e be molaetsa o le mong wa pono wa boithabiso. Moralo ona wa sebaka o dumelana le ditekanyetso tsa kgwebo: ho itshwara le ho lora. Tataiso ya tsamao ho tloha lenyalong e tataisa moeti ka hare ho kororo ya bolelele ba dimetara tse 40, e hlalositswe ke fata, siling le sesebediswa sa mabone. Lesedi la tlhaho e ne e le karolo ya bohlokwa e nkuweng ka tlhoko.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Pop Modern Design Sebaka sa Lijo sa Theknoloji e Phahameng ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Pop Modern Design Sebaka sa Lijo sa Theknoloji e Phahameng e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Pop Modern Design Sebaka sa Lijo sa Theknoloji e Phahameng e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- An innovative dining experience within a Hi-Tech work environment in Southern Israel, offering escape from everyday office culture to a relaxing get-away without leaving the building.
This space design matches the company values: to dare and to dream.
Axis of movement from the entrance leads the visitor into a 40-meter length corridor, defined by the floor, ceiling and lighting fixture extension. - Dimensions & Packaging
- 1200 Sq.meter space, length 80 meters, width 15 meters, height 6 meters.
- Tags
- A. Office Design, B. Interior Design, C. Studio Tali Gotthilf, D. Israel, E. Commercial Design
- Production Technology
- Metal, glass and wood uniquely combine together and function as definitive wall petitions running the full length of the dining space passageway, creating a sculpture-type room divider.
- Design Challenge
- The large, empty, open space was allocated for dining purpose design during the building construction. This space needed to include an industrial kitchen alongside a dining compound. Natural light was a vital element component taken into consideration, the challenge being a long and narrow space providing light outlets at the extreme ends only. Light compensation was provided in the form of bright neon signs attached to the walls, in addition to the warm Led light fixtures.
The long and narrow shape of the room was dramatized using Art Deco slab dividers, marking the division between corridor and dining areas. - Research
- Design research consisted of planning the number of daily users, calculating the kitchen capacity to provide sufficient dishes, sitting accomodation and time settings. One thousand meals is the limited kitchen capacity, providing for two hundred diners at a time. The company has seven hundred employees with a three-hour lunch break allowance. The research was built upon past documentation from previous company locations.
- Inspiration
- The design theme was inspired by three distinct styles: Pop Art, Art Deco and Modern, combined into a single visual message of recreation.
A hint of the American vintage Diner period is portrayed by neon signs placed casually on the walls, the tall Art Deco dividers extend the entire length of the eatery and combine with the modern concrete floor and wall tiling.
The furniture chosen is of understated design blending amongst the various design statements. - Project Duration
- The project started in February 2019 in Sderot, Israel and finished in February 2020, and was open to the public in February 2021 in response to the pandemic restrictions.
- Operation Flow
- Upon entering, the visitor instantly recognizes the functional layout, with a clearly defined path. The user initially encounters the hand-washing niche, followed by various buffet stations leading to the sitting area. Exit from the dinery is equally practical and defined.
- Team Members
- Head Designer: Tali Gotthilf.
Designer: Liron Kaleve
Graphic Design: SRVC visual Communications - Image Credits
- Photographer: Yanai Deitsch
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