Let Parents Stay Mofuta wa Litlhaku by Yu Chen

Let Parents Stay Mofuta wa Litlhaku by Yu Chen is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2021

Let Parents Stay Mofuta wa Litlhaku

by Yu Chen

Client: Hubei University of Technology

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Let Parents Stay Mofuta wa Litlhaku

Let Parents Stay ke mofuta wa litlhaku o thehiloeng holim'a mokgwa wa setso wa Han Embroidery, o entsoeng ho thusa motse o futsanehileng haholo. Motse wa Jinling o na le bana ba fetang sekete tse peli ba siiloeng ke batsoali ba ba sebetsang hole, hape baahi ba bangata ba tsebiloeng ka bokgabo ba ho roka ka mokgwa wa Han Embroidery. Lihlahisoa tsa mo naheng tsa moroko li ne li rekiseha hampe hobane mekgabo eona e sa fetohile hakonyane nakong ea lilemo tse lekgolo. Elemente tsa setso tsa moroko li ile tsa nkuoa sebopeho sa tsona sa tlwaelo, tsa ntlafatswa hape tsa hlangwa bocha ho ba libopeho tsa litlhaku tsa sejwalejwale, tseo baroki ba lehae ba li rokang ka matsoho. Sepheo ke ho theha lets'oao la ho fumana chelete le ho fetisetsa bokgabo bona ho ba tlang, ka puo ya pono ea sejwalejwale.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Let Parents Stay Mofuta wa Litlhaku ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Let Parents Stay Mofuta wa Litlhaku e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Let Parents Stay Mofuta wa Litlhaku e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jinling Village is a poverty-stricken village with More than 2,000 “left-behind” children. When the designer got there, he was surprised to find that all the local people had mastered certain Han Embroidery skills, but their product not sell well because of the old fashion style. So he worked with the Hubei Han Embroidery Association to help revive the local Han Embroidery culture.
Dimensions & Packaging: Han Embroidery
Tags: Han Embroidery, Embroidery, Typeface, Pattern, Visual
Production Technology: Han Embroidery
Design Challenge: Here is a breakdown of several classic elements from traditional Chinese embroidery patterns. They are abstracted according to modern aesthetics, to reconstruct classic elements, bring out the culture hidden behind the patterns, to master the unchangeable pattern combinations of traditional Chinese embroidery, and produce a brand-new visual language. Creating a typeface composed of extracted Han Embroidery elements and ask the local poverty-stricken embroidery workers to embroider the letters of this font through the techniques of Han Embroidery.
Research: Like most handicrafts, Han embroidery has several problems, for example, a long production cycle, a long time cost, low economic benefit, and poor quality. Also, the traditional Han Embroidery patterns have undergone little to no innovation over the past hundred years, so they can’t meet standards of the modern aesthetic, resulting in low consumer recognition.
Inspiration: In addition to two years of commercial operations, the designer has created a modern typeface, on a trial basis, by extracting the elements of traditional embroidery, deconstructing their texture, and the traditional Jing-Chu Culture, he promoted the inheritance of the old embroidery on the verge of extinction in a modern aesthetic manner, Inheriting tradition and carry on this embroidery craft that is on the verge of extinction by a new typeface, so as to pass down the craft in a modern language.
Patents: Yu Chen
Team Members: Yu Chen
Xin Wang
Yongshan Zhu
Die Hu
Robin Liu
Shan Li
Yi Gu
Meng Zhu
Sailan Ding
Image Credits: Yu Chen