FM993 30th Mosebetsi oa Mantlha: Letshwao la Kopano ea Selemo by Baoquan Luo and Zhiwei Lv

FM993 30th Mosebetsi oa Mantlha: Letshwao la Kopano ea Selemo by Baoquan Luo and Zhiwei Lv is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2021

FM993 30th Mosebetsi oa Mantlha: Letshwao la Kopano ea Selemo

by Baoquan Luo and Zhiwei Lv

Client: Lance Design

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About FM993 30th Mosebetsi oa Mantlha: Letshwao la Kopano ea Selemo

Mongolo oa Buka: FM993 30th ke letshwao la kopano ea selemo le entsoeng bakeng sa kopano ea bo-30 ea selemo ea 993 Music FM ea Guangdong Radio and Television. Sesupo sa seea-le-moea se sebelisoa e le ntlha e ka sehloohong ea pono, 'me linomoro 993 le 30 li kopantsoe ka mokgatlo oa radio ka mefuta e phethahetseng le e sa phethahaleng. Sebopeho se hlaha ho maqhubu a molumo, lipula tsa linaleli, mela ea liletsa le mabone a fofang a phatlalatsang. Letshwao ka boholo le entsoe ka tšepe, 'me acrylic e ka boela e sebelisoa. Letshwao le hlaka ha le shejwa ka pele, empa le hlaha e le sebopeho sa halofo ea selikalikwe, se nang le maqhoele a mangata ha le shejwa ka lehlakoreng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

FM993 30th Mosebetsi oa Mantlha: Letshwao la Kopano ea Selemo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. FM993 30th Mosebetsi oa Mantlha: Letshwao la Kopano ea Selemo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. FM993 30th Mosebetsi oa Mantlha: Letshwao la Kopano ea Selemo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
Dimensions & Packaging: 250*20mm, 50*50mm, 120*80mm
Tags: Visual communication design, logo design, radio station, music, meteor, airwaves
Production Technology: The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
Design Challenge: Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
Research: In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
Inspiration: The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
Project Duration: The design of the work started in November 2020 and was officially put into use in January 2021.
Operation Flow: The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
Team Members: Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng