Radailiai Primary Function: Boitsebiso ba Ponahalo by Stand Up Team is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.
SileveraKerafikhe· 2021
Radailiai Primary Function: Boitsebiso ba Ponahalo
Client: Stand UP
Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category
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The Design
About Radailiai Primary Function: Boitsebiso ba Ponahalo
Radailiai ke boitsebiso ba ponahalo bo entsoeng bakeng sa polasi le serapa sa lidinosaure. Karolo e ka holimo ea letshwao la polasi e bontsha karoloana e qapiloeng ea mokato, mopatlelo oa mela e sehang le sesupo sa maqhubu a metsi. Karolo e ka tlaase e bontsha sesupo se tshwanang sa metsi le dinosaure e qapiloeng. Ho fetola mongolo le ho potolosa aikhonu ea hexagon ka lidikirii tse 180 ho theha letshwao la Dino Park, e nang le dinosaure ka holimo le ntlo e fetohileng ka tlaase. Mokhoa oa mebala oa botala bo tebileng le gauta ea rose bo hokahanya mafatshe ana a mabeli. Boitsebiso bona bo sebedisoa dikarateng tsa khoebo, dipostara, li-envelopo le mekotla ea limpho.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Radailiai Primary Function: Boitsebiso ba Ponahalo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Radailiai Primary Function: Boitsebiso ba Ponahalo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Radailiai Primary Function: Boitsebiso ba Ponahalo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
- Dimensions & Packaging
- We created the design for business cards, posters, envelopes, and gift bags.
- Tags
- Visual identity, Restaurant, Logo, Graphic Design, Lithuania
- Production Technology
- Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
- Design Challenge
- The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
- Research
- With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
- Inspiration
- A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity. - Project Duration
- The project started in December 2019 in Klaipeda and finished in May 2020.
- Operation Flow
- The logo was simplified, and supported by a simple, and clear visual identity.
- Team Members
- Designer: Grete Milkinte
Creative Director: Inesa Budgine
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