Ballantines 17 Primary Function: Sephutheloana sa Mpho by Li-Shang Printing Co., Ltd is a highly esteemed winner of the very prestigious 2021 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2021
Ballantines 17 Primary Function: Sephutheloana sa Mpho
Client: Li-Shang Printing Co., Ltd
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
- 22,909
- Verified Award Winner
- Verify Award Status for #120433
The Design
About Ballantines 17 Primary Function: Sephutheloana sa Mpho
Ballantines 17 ke moralo oa sephutheloana sa mpho o entsoeng bakeng sa whisky e kopantsoeng. Lebokose le thata le hlahisoa ka khatiso ea UV offset holim'a pampiri ea silifera, ka mebala e khethehileng ea khauta le e putsoa hammoho le litšoantšo tse ngotsoeng ka bocha. Mochine oa lebanta le tsamaeang tlas'a lebokose o phahamisa setulo sa buka ha sekoahelo se robala, se hlahisa botlolo holim'a sethala sa khauta. Likhatiso tsa khauta tse tsamaeang le tsela li tlaleha lilemo tse fetileng tseo li fumaneng likhau. Mehlala e koaletsoeng ka lipala ea linoko le litatso e behiloe ka pele ho sekoahelo. Tokisetso e tataisa pono, ebe monko, ebe tatso.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Ballantines 17 Primary Function: Sephutheloana sa Mpho ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Ballantines 17 Primary Function: Sephutheloana sa Mpho e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Ballantines 17 Primary Function: Sephutheloana sa Mpho ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
- Dimensions & Packaging
- Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
- Tags
- whisky, packaging, liquor packaging, creative packaging
- Production Technology
- Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
- Design Challenge
- The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
- Research
- With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste. - Inspiration
- Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
- Project Duration
- The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
- Operation Flow
- When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
- Team Members
- Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu - Image Credits
- Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
