Africolor Festival Mosebetsi wa Mantlha: Boitsebiso ba Pono ba Festivale by Manuela Bonnet

Africolor Festival Mosebetsi wa Mantlha: Boitsebiso ba Pono ba Festivale by Manuela Bonnet is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2021

Africolor Festival Mosebetsi wa Mantlha: Boitsebiso ba Pono ba Festivale

by Manuela Bonnet

Client: Africolor

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Africolor Festival Mosebetsi wa Mantlha: Boitsebiso ba Pono ba Festivale

Sengoloa sa Buka: Africolor Festival ke boitsebiso ba pono bo entsoeng bakeng sa mokete oa lilemo tse mashome a mararo oa festivale ea 'mino e tšoaretsoeng Paris. Moralo ona o thehiloe holim'a khopolo ea phetiso ea molumo (resonance), o fanang ka maikutlo a hore festivale ena e tsoela pele ho lla-lla nako le meeli. Papali ea mongolo (typographic game) e kutulla le ho pheta-pheta litlhaku tsa sehlooho ho theha 'muso o phelang. Boitsebiso bona bo hlakile, bo tobile, bo na le 'mala e mengata 'me bo thabisa. Poso ea sehlooho e hlahisitsoe ka mefuta e 'meli e fapaneng, e le e 'ngoe e khubelu le e 'ngoe e tala. Sistimi e tšoanang ea pono e sebelisitsoe holim'a libukana, li-flyer, liposo tsa subway, mefaho, mekotla ea tsamaiso (tote bags) le liphatlalatso tsa mecha ea kopano ea sechaba.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Africolor Festival Mosebetsi wa Mantlha: Boitsebiso ba Pono ba Festivale ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Africolor Festival Mosebetsi wa Mantlha: Boitsebiso ba Pono ba Festivale e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Africolor Festival Mosebetsi wa Mantlha: Boitsebiso ba Pono ba Festivale e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creation of the festival's visual identity to be deployed on all print and digital supports (posters, brochure, leaflet, flyers, kakemonos, totebags, social publications, digital adds, Cd)
Dimensions & Packaging: Poster 420 x 600 mm
Subway poster 223 x 61,5cm
Flyer (open) 495 x 345 mm
Brochure 148 x 210 mm, 54 pages
kakémonos 80 x 203 cm
Facebook and Instagram profiles and publications
Tags: #musicfestival #africolor #graphicdesign #typography #visualidentity
Production Technology: The first step of research is to make sketches on paper. Once I found the essential idea I continued the creative process on Adobe Illustrator, adapted to test different compositions. I cut the letters and duplicated them to create a vibrant rhythm. The different visuals of communication of the festival with formats as different as a poster, a kakemono or an Instagram publication were made via Illustrator and Indesign for the flyer and the brochure.
Inspiration: Africolor is celebrating its 30th anniversary this edition is therefore the year of reunion with the artists who punctuated the festival but also those of the contemporary Afro-beat electronic scene. The word that inspired this visual creation is "resonate" : the vibration of bodies souls and spirits over time, beyond borders... Africolor never stops echoing! Translated by a typographical game that makes the title vibrate, creates a joyful rhythm and suggests that the right waves are spreading.
Project Duration: The project started in march 2019 for its conception, and finished in october, and it was launched in Paris from november to december 2019, during the festival.
Image Credits: Image #3: Photographer Manuela Bonnet
Image #4: Photographer Manuela Bonnet
Image #5: Photographer Manuela Bonnet