Clarity Boitsebiso ba Khampani by Jeffery Fulton

Clarity Boitsebiso ba Khampani by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Moputso oa Boronse oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

BoronseKerafikhe· 2021

Clarity Boitsebiso ba Khampani

by Jeffery Fulton

Client: Clarity Innovations

Moputso oa Boronse oa A' Design Award Winner in Kerafikhe Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Boitsebiso ba Khampani

Clarity ke boitsebiso ba khampani bo etselitsoeng khampani ea theknoloji. Letshwao le kopanya matshwao a mabeli a sebelisoang khoutong, a behiloeng ka har'a khoele-tharo e bontshang ho tsoela pele ka pele. Mmala o motsho o moputsoa o bua ka tshepo, athe mmala o khanyang o moputsoa o bua ka theknoloji. Sebopeho sa mongolo Neo Sans se sebelisitsoe ka lebaka la ponahalo ya sona ea sejoale-joale, se lumellanang hantle le makhutlo a potolohileng a letshwao. Diphetoho tse buleha (gradients) le dibopeho tse sa hlaloseheng di qojoa, kahoo boitsebiso bo ipapisitse le dibopeho tse bonolo le ditlhaku tsa khoutu. Boitsebiso bona bo boetse bo sebelisitsoe holim'a thepa ea khampani.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Clarity Boitsebiso ba Khampani ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Clarity Boitsebiso ba Khampani e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Clarity Boitsebiso ba Khampani e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release