Staom Jewelry Ka Hare ho Lebenkele la Mabenkele a Mabenyane by Rong Zeng

Staom Jewelry Ka Hare ho Lebenkele la Mabenkele a Mabenyane by Rong Zeng is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.

BoronseKa Hare· 2022

Staom Jewelry Ka Hare ho Lebenkele la Mabenkele a Mabenyane

by Rong Zeng

Client: Xad

Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry Ka Hare ho Lebenkele la Mabenkele a Mabenyane

Staom Jewelry ke sebaka sa ka hare sa lebenkele la mabenkele a mabenyane se akaretsang limithara tse lekgolo tse pedi tsa square, se nang le bophahamo ba fatshe ba ka bang dimithara tse tharo. Moralo o thehiloe ho mohopolo wa hore diamotho le vetrangwe di emela bofeleletse ka bobedi. Bahlahlobisisi ba feta ka korotoro, monyako o fihlang qetellong ya tsela le sebaka se nang le seiponi, ka tatellano e bontshang leeto ho tswa lefatsheng ho ya sebakeng. Ho sebedisitswe tshepe e sa tsheleng e nang le seiponi, marble e ntsho e nang le seiponi, penta ya bonono ba samente le tshepe e sa tsheleng e hulilweng. Ho fetiswa ha seiponi le meaho e sa hlophiswang di fokotsa kutlwisiso ya marako mme di etsa hore sebaka se bonahale se se na meedi.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Staom Jewelry Ka Hare ho Lebenkele la Mabenkele a Mabenyane ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Staom Jewelry Ka Hare ho Lebenkele la Mabenkele a Mabenyane e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Staom Jewelry Ka Hare ho Lebenkele la Mabenkele a Mabenyane e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui