Benjamin Moore Ts'ebetso ea Mantlha: Ka Hare ho Holo ea ho Bontša Peinthe by Ni Dongbo is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Sebaka sa Ka Hare le Dipontsho Competition Category.
BoronseKa Hare· 2022
Benjamin Moore Ts'ebetso ea Mantlha: Ka Hare ho Holo ea ho Bontša Peinthe
by Ni Dongbo
Client: NDB Design Studio
Moputso oa Boronse oa A' Design Award Winner in Ka Hare Category
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- Verified Award Winner
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The Design
About Benjamin Moore Ts'ebetso ea Mantlha: Ka Hare ho Holo ea ho Bontša Peinthe
Mongolo oa Buka: Benjamin Moore ke holo ea ho bontša peinthe le sebaka sa boiphihlelo se Jinhua, Profinseng ea Zhejiang, Chaena. Ka hare ho sebaka sena ho akaretsa limithara tse likoetlisa tse 100 mme ho kopanya lihlahisoa le bonono. Moralo ona o tloha mokgweng o tloaelehileng oa ho bontša thepa 'me o etsa hore sebaka se sebelisoe bocha bakeng sa boiphihlelo, theko le puisano. Peinthe e sebelisoa dintho tse itšeng le lisebelisoa ho fapana le ho e sebelisa lithoteng feela. Lisebelisoa tse tloaelehileng tse kang lehong, lejoe, letlalo, tube ea tšepe le acrylic li siiloe boemong bo hlahlobiloeng hanyenyane feela, e leng se bontšang phapano lipakeng tsa mefuta ea lisebelisoa le mebala ea peinthe.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Benjamin Moore Ts'ebetso ea Mantlha: Ka Hare ho Holo ea ho Bontša Peinthe ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Benjamin Moore Ts'ebetso ea Mantlha: Ka Hare ho Holo ea ho Bontša Peinthe e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Benjamin Moore Ts'ebetso ea Mantlha: Ka Hare ho Holo ea ho Bontša Peinthe e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer adopted an experimental approach to conceive the space by capturing random occurrences and sudden flash of ideas. The design was taken as a process of experiment and discovery.
The design broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises. - Dimensions & Packaging
- Category: Showroom
Area: 100 square meters - Tags
- Paint, Experimental way, Impromptu, Infinite possibilities for use, Diversified experience
- Production Technology
- The light bulb that provided lighting for painting process on the site, the masking tape tore off from the painted ceramic tiles, and the structural parts cut from the curved wall for length control, harmonize with each other in this space.
Common materials such as wood, stone, leather, steel tube and acrylic are presented in a touchable manner in combination with paint. Their semi-processed state shows the dramatic fusion and contrast of material textures and paint colors. - Design Challenge
- Uncertainty posed the greatest challenge to the design. As we combined distinct materials and paint, we had no idea if each combination would achieve an excellent result. The design needs not only to be practical in application, but also to create a certain aesthetic relationship. When we looked for props, we were not limited to a particular form, did not predict the final result, and did not know whether they fit into the aesthetic concept either.
- Research
- Though the paint showroom is small, it showcases the application of paint and its impact on life. When entrusted with the project, we felt excited, not because of the influence of brand Benjamin Moore, but about how to present paint in an interesting way, so as to change people's perception of paint.
This space is shaped by both design and life. The overall design shakes off presets, but instead adopts an experimental approach to embrace uncertainties and return to the simplicity of life. - Inspiration
- American paint brand Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space in Jinhua, China, hoping to convey its brand values and image.
The designers doubted why paint could only be attached to walls but not for making props? This became the starting point of the design. The design team hoped to shake off the conventional practice and process, and to fully showcase the excellent performance of the brand's paint products. - Project Duration
- Start time: February 2021
Completion time: May 2021
Location: 2#103 Eco-Creative Valley, Wucheng District, Jinhua City, Zhejiang - Operation Flow
- Located in Jinhua, Zhejiang Province, China, the client Benjamin Moore commissioned NDB DESIGN STUDIO to conceive a showroom and experiential space. The design team broke the conventional display modes of showrooms, but tried to combine products and art in an experimental way and reshape the overall spatial scenes for experience, purchasing and communication, thereby turning the 100sqm space into a place with attitudes and full of "impromptu" surprises.
- Team Members
- Chief Designer: Ni Dongbo
Design Team: Wu Yi, Shen Chenwei - Image Credits
- yuuuunstudio
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