Secret Behind Magic Ts'ebetso ea Sehlooho: Sepakete sa Litholoana by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2022
Secret Behind Magic Ts'ebetso ea Sehlooho: Sepakete sa Litholoana
Client: Stora Enso China Packaging
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About Secret Behind Magic Ts'ebetso ea Sehlooho: Sepakete sa Litholoana
Mongolo oa Buka: Secret Behind Magic ke sepakete se foufalitsoeng bakeng sa motsoako oa litholoana. Setšoantšo sa lebokoso la ka ntle se sebelisa mela e lumellanang le mebala e meraro ea mantlha, e bululetsoeng ke moralo oa Mondrian, e kopantsoeng le mmala o etsisang pampiri ea kraft e sootho. Moralo o fetisa mohopolo oa phepo e leka-lekaneng le e phetseng ka mokhoa o bonolo. Libokose tsa ka hare li latela mebala e ts'oanang le ho eketsa litšoantšo tsa baralali ba cartoon bakeng sa papali ea liphapano tsa mesebetsi. Mochini oa ka hare o phahamisang o sutumelletsa lebokose le leng le le leng le ka hare ho pheletsong e bulehileng, hoo libokose tsohle li ka hulisoang ka ho latellana. Boto ea maemo a kopano ea lijo le enke ea soy li sebelisitsoe.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Secret Behind Magic Ts'ebetso ea Sehlooho: Sepakete sa Litholoana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Secret Behind Magic Ts'ebetso ea Sehlooho: Sepakete sa Litholoana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Secret Behind Magic Ts'ebetso ea Sehlooho: Sepakete sa Litholoana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
- Dimensions & Packaging
- Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm - Tags
- Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
- Production Technology
- All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
- Design Challenge
- Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
- Research
- Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
- Inspiration
- Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
- Project Duration
- The project started in June 2020 and launched in April 2021 Beijing, China.
- Operation Flow
- After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Team Members
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang
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