Amaro Mokhoa Oa Bophelo Lebenkele ka Leticia Nobell

Moralo oa Amaro Mokhoa Oa Bophelo Lebenkele ka Leticia Nobell ke mohlodi oa khau e hlomphehang haholo ya 2022 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Sebaka sa Ka Hare le Dipontsho.

SileveraKa Hare· 2022

Amaro Mokhoa Oa Bophelo Lebenkele

ka Leticia Nobell

Moreki: Amaro

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Ka Hare

11,786

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #131705

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Amaro Mokhoa Oa Bophelo Lebenkele

Mabenkele a macha a Amaro a bonts'a mofuta oa bophelo ba moo o eang teng, a hokahanyang basali le feshene, moralo, theknoloji, botle le bophelo bo botle ka mekhahlelo e fapaneng ka har'a sebopeho sa mokelikeli. Li-curve le mela ea basali, bonolo ba thepa e tala le ho kopanngoa ha tlhaho ho khothalelitse moralo ona, moo moreki a tla ikutloa a amohelehile a bile a natefeloa sebakeng seo, ka nako e ts'oanang, se fokolang le se ruileng, sa theknoloji le se monate, sejoalejoale ebile se futhumetse, se fetola liphapang ho ba tlatsetso.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Amaro Mokhoa Oa Bophelo Lebenkele ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Amaro Mokhoa Oa Bophelo Lebenkele e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Amaro Mokhoa Oa Bophelo Lebenkele ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Boholo le Phuthelo: Total floor area is 1300 square meters
Lithegi: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Theknoloji ya Tlhahiso: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Phephetso ya Moralo: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Dipatlisiso: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Kgothaletso: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Nako ya Projeke: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Tsamaiso ya Mosebetsi: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Litho tsa Sehlopha: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Litlotla tsa Setshwantsho: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso