Silevera Kerafikhe · 2022
Mamba Chiliast Primary Function: Boitsebiso ba Letshwao
by Sxdesign
- Moputso oa Silevera oa A' Design Award 2022 in Kerafikhe
- CLIENT: MC basketball community
- Estimated Number of Design Views: 43,345
- Verification code BAB17FEEC1 · Verify this award
Colors
About Mamba Chiliast Primary Function: Boitsebiso ba Letshwao
Book Text: Mamba Chiliast ke boitsebiso ba letshwao bo entsoeng bakeng sa sechaba sa basketball se thehiloeng ke balateli ba Mamba Mentality. Boitsebiso bona bo kopanya litho hammoho ka mesebetsi ea basketball 'me bo ba fa boikutlo ba ho ba karolo ea sehlopha, motlotlo le phapang. Letshwao le sebelisa sebopeho sa hexagram e le moralo oa lona oa pono, o entsoeng ke litlhaku tse kopantsoeng tsa M le C. Leihlo le behiloeng bohareng ba pono le emela Mamba. Hexagram e hopotsa likamano tse arolelanoang tsa tumelo, mokhatlo le matla. Letshwao le ka hatisoa, la rokoa kapa la etsoa ka mokhoa oa injection molding ka boholo bo bongata.
About the Moputso oa Silevera oa A' Design Award
Mamba Chiliast Primary Function: Boitsebiso ba Letshwao ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Mamba Chiliast Primary Function: Boitsebiso ba Letshwao e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Mamba Chiliast Primary Function: Boitsebiso ba Letshwao ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Press Kit
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Image Credits
- Sxdesign
