SP Saffron Grotesk Mofuta Oa Mohlala by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Mofuta Oa Mohlala by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Moputso oa Silevera oa A' Design Award in Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono Competition Category.

SileveraKerafikhe· 2022

SP Saffron Grotesk Mofuta Oa Mohlala

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Moputso oa Silevera oa A' Design Award Winner in Kerafikhe Category

37,632
Verified Award Winner
Verify Award Status for #135663

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About SP Saffron Grotesk Mofuta Oa Mohlala

Saffron ke mofuta o motle oa mehleng ea kajeno oa neo-grotesque sans-serif o nang le liphapang tse matla tsa setaele tsa geometric, tse hohelang bokhabane le maemo a typographic a Switzerland modernism. Boemo bo ikhethileng bo pharaletseng bo ne bo etselitsoe ho fana ka botsitso bo nepahetseng ba pono bakeng sa lebitso le likhokahano. Sebopeho sena sa 'nete le sa mantlha se emela bokhabane ba sejoale-joale. Mohlala o arotsoe ka likarolo, 'me o na le li-poster tsa ring binder ka har'a pakete.

The Recognition

About the Moputso oa Silevera oa A' Design Award

SP Saffron Grotesk Mofuta Oa Mohlala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. SP Saffron Grotesk Mofuta Oa Mohlala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. SP Saffron Grotesk Mofuta Oa Mohlala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb